13 Social Media Video Content Examples: Amplify Your Social Media Traffic | Brandpoint (2023)

It’s no secret thatvideo contentis the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. Marketers have been preaching its rising value for years, and thestatistics overwhelmingly affirm the medium. Here are some of the stand-out factoids fromForbes,HubSpotand Vidyard’s2019 Video Benchmark Report:

  • By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times what it was in 2017.
  • 90% of customers say video helps them make buying decisions and 64% say that seeing a video makes them more likely to buy.
  • Adding a video to marketing emails can boost click-through rates by 200-300%.
  • Video is shared 1,200% more than links and text combined.
  • A page or post with video holds the viewer for seven times as long as a page or post without video.
  • YouTube, a video streaming platform, is the world’s second largest search engine.

So you’re convinced:Video is the future.I gotta do more of it. But, don’t forget: it’s important to not do video just for the sake of creating video content. Like all content marketing, offeringquality content is the best thing you can do for driving your intended results. This, of course, is easier said than done.

Here are 12 solid video content ideas to bolster your social media presence:

1. How-To Videos

People learn most about a product or service by seeing it in action. In fact,how-to searchesare increasing by 70% every yearon YouTube. These videos aren’t difficult to produce. Start by brainstorming a frequent or common customer or client question to address. Then create a crisp and fun segment that provides an answer or solution. Here’s afantastic example done by HubSpotthat is both engaging and informative for a B2B audience.

2. New Product or Service Introduction

These videos explain and exhibit the new product. In order to be successful, these videos should show what problem is being solved and emphasize the unique features of the product. If you can’t tell the story of a new product or service in a minute or so, then you probably have something too complex to sell easily. Boil your message down to a short, informal video message and let the world see it. Here is an introductory video done by Dollar Shave Club. It’s short, humorous and the videocost less than $5000 to produce. (Apologies in advance for the raunchiness.)

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3. Make the Most of Written Blog Content

Have your blog authors record short, insightful summaries of their special articles. These can be as short as 20 seconds, but generate a lot of traffic to your web page. Simply post the video onto your social channels witha strong CTAto the text. In addition to driving increased engagement, this tactic presents a great opportunity to insert and demonstrate some of your brand’s personality. Also, instead of referencing static graphics, consider embedding video snippets into the blog to expand on topics. If a picture is worth a thousand words, a one-minute video is worth a few thousand!

4. Event Lead-Ups, Updates and Recaps

If you’re holding or attending an event,generate excitementwith video content. Use it as a place to give viewers a sneak peek into what it’ll be like and be sure to explicitly invite people to come. Additionally, think about creating short, newsy snippets from the events. Be sure to post on your social channels to update those who aren’t there, thus making them feel like part of the action.

While this example,a promotional video for a video marketing conference, uses footage from previous events, it’s fine to use simple, dynamic text or a selfie video providing information in a new format.

5. Go Live

Along with covering events, consider creating live video content if anything exciting is happening that concerns your business or industry. While it may be nerve-racking to lack complete control of what can be seen or heard in these situations, transparency triumphs, providing audiences with a chance to see what’s happening in real time, meanwhile reminding them that the business is also human, fun-loving and improvisational. Have a plan but don’t over-produce. Here’s a more extensivecase for live video content.

6. Saying Thanks

Did you have a good fiscal year, a successful product or service launch or maybe a campaign that customers loved? There’s always a reason to say thank you. Use it as an opportunity to voice your appreciation for their business or participation in a video. Not only will your positive acknowledgment go a long way, but it could result in increased engagement from those you’re recognizing. This results in tapping into new networks and maybe even potential business referrals.

Here’san example from the International Center for Journalists, a nonprofit organization thanking its donors. It’s not only personal, but it uses photos (not video footage) with text; this demonstrates that even organizations with smaller budgets can do a lot.

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7. Testimonial

If you can get it, a video of a customer talking about why they love your product or service is worth more than just about anything else you can do from a marketing sense. Consumer testimonials are surprisingly attainable. It’s (obviously) best to ask almost immediately after a particularly positive customer experience. Don’t be afraid to ask them to take a short selfie video discussing the review. It provides a great opportunity to make the most of user-generated content that you can post on your website and channels.

8. Behind the Scenes

Give viewers a look into interesting processes or people at your company, and show your team at work. It’s hard to beat the excitement that comes across when somebody who loves their job is talking about what they do. In addition to capturing interesting footage that performs well on social media, it can double as a company culture video and eventually even serve as a recruitment tool for your business.Here’s an example from Patagoniathat features several interviews and inside looks into what it’s like to work there.

9. Leverage your employees’ networks

Going along with behind-the-scenes video content, get your employees to share and engage with the posts. The best way to ensure they follow through is to have them featured in the content itself. Additionally, encourage them to create their own video content that relates to the industry or company. This will drive awareness of the brand and traffic to your website.

Here’s an example of one of Brandpoint’s employees who was featured in a Q&A style video discussing effective content marketing. It doesn’t explicitly state that he’s with the firm, buthe reshares with his networks,providing insight into how the company’s employees are in the know.

10. Interviews

Interview a company thought leader and get their views on important industry developments. This builds legitimacy for your brand and positions the company and its work as cutting edge. In the same vein, consider doing a Q&A style video with your company’s top executives or any other employee that’s up for the task.

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11. Mini Case Study

Case studies make perfectmiddle-of-the-funnel content, but sometimes it’s hard to get somebody to read a whole one. So why not condense it down to a minute or 90 seconds of video? Be sure to give key analytics, provide a link to the complete case study for those who want to dive deeper and a strong CTA to get a viewer to contact a representative.Here’s an exampleof a successful video case study done by Coca-Cola. It’s entertaining and informative while maintaining incredible simplicity.

12. Animated Content

Animated content is another fun way to engage online audiences. While the success of these kinds of videos is dependent on your goals and target audience, they’re always a lighthearted and timeless platform that keeps eyeballs on your brand. There are several free resources, likeanimaker.com, but considerprofessional servicesfor polished, strategic content. Here’s an example fromBibliate; they use an animated video to explain the value of their services.

Creating engaging video content is much easier said than done. However, its value cannot be overstated. Let Brandpoint, a full-service production company, helptell your story by means of video.

13. Instagram Video Ads and Reels

Instagram video ads are a great way to get traffic to your website, build brand awareness, promote a new product, and even engage in conversations with your target audience. The world nowadays LOVES video content. Video ads are not only engaging, but also easier for people to consume. They are short, eye-catching and to the point. With advanced targeting options and capabilities, you can be sure to reach your ideal audience through this form of advertising.

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Take this Starbucks video ad, for example! It’s a short, visually interesting and product-focused ad promoting their new White Chocolate Mocha Creamer. The use of movement will catch attention as a viewer is scrolling through their feed.

Additionally, Instagram sponsored content is a great way to grow your brand and enhance your organic posts. Instagram Video Ads can work together with your organic content as a part of thePESO Model. It’s important to plan out your media strategies to make sure you have a holistic plan that involves all four media types.

With Brandpoint’s newInstagram Amplification option as a part of the Premium MAT Release, you can get premium publishers to promote your content to their fans and followers through Instagram sponsored ads. These ads drive targeted readers to your content on premium media sites or to your brand website, building credibility for your brand and getting you guaranteed engagement.

Similar to TikTok, Instagram recently dropped Instagram Reels. Reels are 15-second video clips that you can record, edit, set to music and share on your Stories, Explore Feed and Reels tab on Instagram. Reels are a great way to make short, entertaining videos for your audience and also for a broader audience, including people who don’t already follow you. Many brands are already partnering with influencers to promote their products on Reels.

———–

Editor’s Note: This post was originally published in May 2015 and has been updated for relevancy.

FAQs

How social media increase traffic? ›

9 Easy Ways to Generate More Social Media Traffic
  1. #1: Make Your Content Easy to Share.
  2. #2: Prepare Visuals to Accompany Your Content.
  3. #3: Install a Customer Service Chatbot.
  4. #4: Catch Your Audience When They're Most Active.
  5. #5: Interact with Your Audience.
  6. #6: Invest in Social Advertising.
  7. #7: Write Better Calls-to-Action.
17 Apr 2020

What will be the content of your social media site examples? ›

12 Types of social media content to produce
  • Written posts, blogs, articles, guides, and more. ...
  • Electronic books (eBooks) ...
  • Links to external content. ...
  • Images. ...
  • Videos. ...
  • Video Stories. ...
  • Live Videos. ...
  • Infographics.

What does social media traffic mean? ›

Social traffic refers to traffic coming to your website, mobile site or mobile app from social networks and social media platforms. For example, a person who clicks on a tweet or a Facebook post and then arrives on your brand's website will be counted in your digital analytics reports as social traffic.

Which social media is best for traffic? ›

Facebook: A social media platform with a large user base

Facebook is a social media platform with a large user base. This means that it can be a great way to reach a wide audience and drive a lot of social media traffic to your website.

How do you use social media for growing traffic and sales? ›

The 6 Most Effective Ways To Drive Sales With Social Media
  1. Use The Social Channel That Your Followers Use.
  2. Create Great Content But Don't Make It Sound Salesy Or Pushy.
  3. Make It Easy For People To Buy On Social Channels.
  4. Pinterest's Rich Pins.
  5. Shoppable Posts on Instagram.
  6. Shoppable Tags In Instagram Stories.
30 Jul 2021

What is media give 5 examples? ›

Modern media comes in many different formats, including print media (books, magazines, newspapers), television, movies, video games, music, cell phones, various kinds of software, and the Internet. Each type of media involves both content, and also a device or object through which that content is delivered.

Why is social traffic important? ›

Organic search traffic generally converts better as it catches people at the end or near to the end of their purchase cycle (investigation and make a purchase). Social, on the other hand, allows brands to connect with people even before they know they need or want the brand's product.

Why is it important to drive traffic from social media? ›

This is important because if you post at high traffic time on Social Media networks, more people will see your post and you'll have better results.

How can I get traffic without social media? ›

How to Get Traffic to Your Website Without Social Media
  1. SEO.
  2. Paid advertising.
  3. Guest blogging.
  4. Content marketing.
  5. Email marketing.
  6. Target long-tail keywords.
5 Apr 2022

What is the best source of traffic? ›

5 Best Paid Traffic Sources For 2022
  • Google Adwords – AdWords are an old-school paid traffic source that still offers huge potential rewards, though the cost per click is often high.
  • Facebook Ads.
  • Outbrain Amplify For Advertisers.
  • LinkedIn Ads.
  • Twitter Ads.
11 Jan 2022

How do I get the best traffic online? ›

Here are 10 additional steps you can take to increase your website traffic.
  1. Get listed in online directories. ...
  2. Build backlinks. ...
  3. Post to social media. ...
  4. Include hashtags in your posts. ...
  5. Use landing pages. ...
  6. Target long-tail keywords. ...
  7. Start email marketing. ...
  8. Guest blog.
3 Mar 2022

What time is the most traffic on social media? ›

The peak traffic on Facebook is observed the highest in the early afternoon between 1 P.M. and 3 P.M. as folks turn to their lunch break. Posting at 1 P.M. will get you the most shares, and publishing at 3 P.M. will give you the most clicks.

What are the benefits of using social media when looking to advertise your business locally? ›

How Social Media Marketing Helps Local Businesses
  • Build Brand Awareness. ...
  • Provide Quick Customer Service. ...
  • Find User-Generated Content. ...
  • Sell Products & Services Through Social. ...
  • Create Cost-Effective Ad Campaigns. ...
  • Discover Valuable Market Insights.

What are the most effective ways to increase traffic to your website and social media pages? ›

10 Proven Ways to Increase Website Traffic
  1. Perform Keyword Research. Always include relevant keywords in your content. ...
  2. Create Memorable Content. ...
  3. Write Guest Posts. ...
  4. Keep Active Social Media Pages. ...
  5. Use Advertising to Increase Website Traffic. ...
  6. Send Email Newsletters. ...
  7. Influencer Outreach. ...
  8. Create a Helpful Industry Tool or Content.

How can you use social media for marketing to generate good sales results? ›

You can use social media to encourage customers to share their purchase journey by: Encouraging new customers to follow you on social media and send a one-sentence social post about their experience with your brand. Creating a customer support profile for your brand, encouraging customers to Tweet with their feedback.

What are the 13 types of social media? ›

  • Social Networks. The primary goal of social networks is to help you connect with people, build communities and groups, share ideas, interests, and information. ...
  • Messaging Apps. ...
  • Photo & Media Sharing Apps. ...
  • Blogging & Publishing Networks. ...
  • Interactive Apps. ...
  • Discussion Forums. ...
  • Bookmarking & Content Curation. ...
  • Review Networks.
29 Jul 2021

How social media affects our life essay? ›

If the use of social media is not monitored, it can lead to grave consequences. It is harmful because it invades your privacy like never before. The oversharing happening on social media makes children a target for predators and hackers. It also leads to cyberbullying which affects any person significantly.

Why is social media important today essay? ›

The social media platform allows us to share ideas, thoughts, and opinions with other members of society. It also allows us to keep in touch with friends and family. Social media has become a popular tool for companies, which is why its use is becoming more and more widespread.

What are the most popular uses of social media? ›

According to a recent survey, the biggest reason people use social media is to keep in touch with their friends and family. As many as 47 percent of internet users list this as one of their top uses of social media. This is no surprise, considering that's exactly what the purpose of social media is.

What are the 3 types of media and examples? ›

The three types of media are commonly known as news media, social media, and web media, but you might also see them referred to as earned media, shared media, and owned media. Some other forms of modern media are print media, television, movies, and video games.

Who are the top 10 most followed people on social media? ›

The 10 People with the Most Social Media Followers in the World
  • CRISTIANO RONALDO. 711 million followers.
  • JUSTIN BIEBER. 552 million followers.
  • SELENA GOMEZ. 541 million followers.
  • KYLIE JENNER. 513 million followers.
  • DWAYNE JOHNSON. 460 million followers.
  • KIM KARDASHIAN. 459 million followers.
  • ARIANA GRANDE. ...
  • LIONEL MESSI.
25 Sept 2022

What are the 4 main social media? ›

You also need to promote that content, and the big four social media channels, with users numbering in the billions, comprise the world's largest audience.
  • Twitter. Monthly users: ~320 million. ...
  • Facebook. Monthly users: ~2.5 billion. ...
  • LinkedIn. Monthly users: ~260 million. ...
  • Instagram. Monthly users: ~1 billion.
20 Jan 2020

What is the positive effect of social media? ›

The positive aspects of social media

Social media enables you to: Communicate and stay up to date with family and friends around the world. Find new friends and communities; network with other people who share similar interests or ambitions. Join or promote worthwhile causes; raise awareness on important issues.

What are the benefits of using social media? ›

Here are five benefits of using social media:
  • Build relationships. Social media is not just about brands connecting with their customers. ...
  • Share your expertise. Social media gives you an opportunity to talk about what you know and what you want to be known for. ...
  • Increase your visibility. ...
  • Educate yourself. ...
  • Connect anytime.
22 Apr 2014

How important is social media in communication? ›

The importance of social media in communication is a constant topic of discussion. Online communication has brought information to people and audiences that previously could not be reached. It has increased awareness among people about what is happening in other parts of the world.

What is a good way to grow your social media following or engagement quickly? ›

11 Ways to Grow Your Social Media Audience
  • Hold contests. ...
  • Include a visual with every post. ...
  • Share more video. ...
  • Be proactive in listening to and responding to your online community. ...
  • Change your Page profile photos and cover photos. ...
  • Give people a reason to follow you. ...
  • Encourage tagging. ...
  • Use hashtags to get found.
24 Jan 2020

What are the benefits of social media for students? ›

Social media plays an important role in every student's life. It is often easier and more convenient to access information, provide information and communicate via social media. Tutors and students can be connected to each other and can make good use of these platforms for the benefit of their learning and teaching.

How can I increase my social media views? ›

9 Simple tips to grow your social media following
  1. Choose the right social media channels to get followers.
  2. Optimize your social media profiles.
  3. Know your best time to post.
  4. Post consistently, but with purpose.
  5. Actively engage with your audience.
  6. Follow relevant brand profiles.
  7. Collaborate with microinfluencers.
3 Nov 2021

How can I increase media traffic? ›

9 Easy Ways to Generate More Social Media Traffic
  1. #1: Make Your Content Easy to Share.
  2. #2: Prepare Visuals to Accompany Your Content.
  3. #3: Install a Customer Service Chatbot.
  4. #4: Catch Your Audience When They're Most Active.
  5. #5: Interact with Your Audience.
  6. #6: Invest in Social Advertising.
  7. #7: Write Better Calls-to-Action.
17 Apr 2020

How do you attract customers to your website? ›

To recap, some of the key things you can do to help attract customers to your online store include:
  1. Create an aesthetic website.
  2. Optimize your product listings.
  3. Use high-quality product images.
  4. Market your store using email marketing, social media, and SEO.
  5. Provide an excellent customer experience and support service.
19 Jul 2022

How does social media affect website traffic? ›

How Does Social Media Impact SEO? Social media does not directly contribute to SEO ranking, but the links you share across social platforms increase brand exposure. They add up and influence search engine optimization in six directions: Extensive content distribution.

How does social media increase social awareness? ›

Spreading Awareness

Social media can create a platform for sharing stories, narratives, and photos, providing facts and data in a consumable way, which engages an audience by helping them understand. The work to create awareness helps to build a community around an issue.

Why does social media attract so many people? ›

Dopamine causes us to seek, desire, and search. Dopamine is stimulated by unpredictability, by small bits of information, and by reward cues—pretty much the exact conditions of social media. The pull of dopamine is so strong that studies have shown tweeting is harder for people to resist than cigarettes and alcohol.

Why is it important to increase traffic to your website? ›

Website traffic is important for many reasons. The more people see your site, the more potential customers you will have. The number of visitors to your website becomes the number of opportunities your business has at giving an impression, generating qualified leads, sharing your brand and building relationships.

How social media could be used to improve the ranking of your website? ›

Social media is capable of driving traffic to your site. If you share links to your page on your social media profiles, you can drive more traffic to your page. Social media helps with content too. Content creation is one of the most valuable ways to increase your SEO rankings.

Is social media good for spreading awareness? ›

The use of social media to promote brand awareness allows brands to create and nurture personal connections with a particular audience. According to Oberlo, an average of 2.5 hours is spent daily on social networks and messaging. Thus, it is clear that social media is a very important part of people's lives.

What is the importance of social media awareness? ›

Social Media Awareness training is a valuable tool to reduce the possibilities of these dramatic problems and offer leverage for a company should a social media mistake be made. The use of social media shows no sign of falling away, so it is important that you act now to protect yourself and your business.

What are the positive effect of using social media? ›

The positive aspects of social media

Social media enables you to: Communicate and stay up to date with family and friends around the world. Find new friends and communities; network with other people who share similar interests or ambitions. Join or promote worthwhile causes; raise awareness on important issues.

What are benefits of social media? ›

Here are five benefits of using social media:
  • Build relationships. Social media is not just about brands connecting with their customers. ...
  • Share your expertise. Social media gives you an opportunity to talk about what you know and what you want to be known for. ...
  • Increase your visibility. ...
  • Educate yourself. ...
  • Connect anytime.
22 Apr 2014

How social media affects our life? ›

Social media causes addiction and affects sleep. Using electronics like cell phones or video games before bedtime can lead to a variety of sleep problems. The result is students who may fall asleep in class or be unable to focus because they are simply too tired!

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