Best 17 Ways to Learn Digital Marketing (2023)

Digital marketing is the new buzz word on the internet. People either want to become a digital marketing expert or leverage digital marketing to grow their business.

So, if you want to learn digital marketing and help others get high quality traffic and reach business goals, you have come to the right place.

In this blog post, I'll share with you 17 excellent ways by which you can learn digital marketing online. Some of the ways mentioned in this list are paid while some are free.

Best 17 Ways to Learn Digital Marketing (1)

Hence, the decision is entirely yours.

You can either opt for a paid way to learn digital marketing or you can also learn digital marketing free. If you are a newbie in digital marketing, then go for the paid way; if you already know the basics of digital marketing, you can also learn digital marketing with google.

Different ways to learn Digital Marketing

Start your own blog

One of the best ways to get in-depth knowledge about digital marketing is by starting your own blog and learning from your own experience. When you start your blog, you'll learn things like SEO, social media marketing, WordPress, and many other digital marketing aspects.

I personally learned digital marketing by starting my own blog.

When you start your own blog, you'll get hands-on experience in various aspects of digital marketing. Initially, things will be difficult, but as you put in your efforts and hard work, you'll enjoy the process.

Apart from this, a blog can also help you earn money online, live a boss-free life, work from anywhere, and travel the world while making money.

Best 17 Ways to Learn Digital Marketing (2)

Enroll in paid digital marketing courses

Next to blogging, you can also learn digital marketing by enrolling in a paid digital marketing course. Today, if you search on the internet, then you'll find a plethora of offline digital marketing courses and you can also learn digital marketing online.

You need to select any one of the courses and start your digital marketing journey.

The paid digital marketing course will give you practical knowledge and help you with placement assistance. At the end of the course, you'll also be eligible to get various digital marketing certificates that can add value to your resume.

Read digital marketing books

If you don't want to spend too much money on a paid digital marketing course, then you also buy digital marketing books at a much cheaper rate and start reading them.

(Video) Digital Marketing In 5 Minutes | What Is Digital Marketing? | Learn Digital Marketing | Simplilearn

Books won't give you much practical knowledge, but they are a great tool to start your digital marketing journey.

I started my digital marketing journey by reading books; later on, I started my own blog to learn things more practically.

To start with, you can either buy a full-stack digital marketing book that covers the A-Z of digital marketing. You can also purchase various books on digital marketing topics like SEO, social media marketing, WordPress, and much more.

Read digital marketing blogs

Hands down, one of the best ways to learn digital marketing free is to read blogs on the internet. Reading blogs will not only help you in learning digital marketing, but it would also keep updated on the latest happenings in the world of online marketing.

Several digital marketing blogs are floating on the internet. However, you don't need to read all of them.

It would be best to bookmark a few digital marketing blogs and read them twice or thrice a week. This would surely help you in learning digital marketing.

Apart from this, reading blogs would also enhance your vocabulary, especially if you are from a non-native English speaking country.

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Watch videos on YouTube

I simply don't understand why people don't leverage the power of YouTube for learning and development.

If you are truly serious about learning digital marketing, then YouTube is the place to be. On YouTube, you'll find so many channels that are solely into digital marketing. Trust me; if you follow those channels and watch their videos for a month or two, then no can stop you from becoming a digital marketing expert.

In my opinion, digital marketing videos on YouTube are far better than reading blogs and enrolling in paid courses.

So, go to YouTube and just type "digital marketing" in the search box. Within seconds, you'll come across thousands of high-quality lectures and videos.

Do an internship

If you are serious about making your career in digital marketing, you must do a digital marketing internship. There are many reputed and award-winning digital marketing companies across the world. You need to select a few companies and apply for the internship.

I would say, even if it is a non-paid internship, you should go for it.

A digital marketing internship would help you in understanding how the online marketing ecosystem works. It would also help you in getting hands-on experience.

Moreover, you'll also be working under the supervision of a digital marketing expert. Hence, it will be a complete win-win situation for you. After completing your internship, you may also get a high paying job offer.

(Video) Digital Marketing Course in 7 Hours | Digital Marketing Tutorial for Beginners | Edureka

You can also look for internship opportunities on:

  • LinkedIn.
  • Indeed.com
  • Monster.com and many other job portals.

Follow influencers on social media

You can also follow some digital marketing influencers on social media platforms like Twitter, Facebook, and Instagram. Digital marketing experts and influencers are highly active on social media.

They constantly publish new content on their social media accounts. Hence, you can take up this opportunity to learn digital marketing.

I am personally following all the top digital marketing experts on social media platforms like Facebook, YouTube, Twitter, and Instagram.

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Listen to a digital marketing podcast

Whether you agree or not, podcasts are getting popular day-by-day. Millions of people across the globe are listening to podcasts, especially in the niche of learning, motivation, and self-development.

Hence, if you are serious about learning digital marketing, then even you can start listening to various marketing podcasts. There are a bunch of digital marketing podcasts available on Podbean and Spotify.

Just download the app and search for a digital marketing podcast.

Watch webinars

I am a big fan of digital marketing webinars. These webinars are conducted by experts and add true value in the enhancement of knowledge and learning.

One of the best things about webinars is that you get to learn advanced topics that you might have never heard of. Another benefit of watching webinars is that they contain PPTs, which makes learning more fun and easy.

In order to watch digital marketing webinars, you just need to go to Google search and type "digital marketing webinars." And viola, you'll get plenty of results for this search query.

Get enrolled in free certification courses

If you don't want to spend money into a paid digital marketing courses, you can enroll in free online digital marketing courses and learn digital marketing free. I know that free courses won't add much value, but they would surely help you build a strong foundation.

Once your foundation is ready, you can either start your own blog and learn things more practically. This would build your confidence and help you in learning digital marketing.

Udemy is a great place where you'll find tons of FREE digital marketing courses.

Do an MBA in digital marketing

Do you want to get a postgraduate degree in digital marketing?

If your answer is yes, then you must go for an MBA in digital marketing.

An MBA in digital marketing is a specialized degree for students who want to learn digital marketing in detail. The course syllabus of MBA in digital marketing deals with various modules of digital marketing like SEO, SEM, SMM, email marketing and much more.

(Video) 📢Digital Marketing Course 2021 | Learn Digital Marketing For 🔥FREE | Digital Marketing | Simplilearn

Anyone with a minimum of 50-60% aggregate or an equivalent CGPA in their Bachelor's degree can do MBA in digital marketing.

The best thing about doing an MBA in digital marketing is that you'll have handsome pay packages and placement opportunities in top-companies.

Google digital unlocked

When it comes to learning digital marketing, how can we forget Google?

Google has taken the initiative to spread digital and online marketing knowledge by creating a platform called Google Digital Unlocked. This is a free platform where one can learn about digital marketing, SEO, how to grow a business by leveraging online medium as a tool, and more.

At Google Digital Unlocked, you'll learn the following things:

  • SEO.
  • Search ads.
  • Email marketing.
  • Google analytics.
  • Social media marketing.
  • Advertising on websites.
  • Content marketing, and more.

The best thing about this program is that it is completely free of cost, and an expert trainer teaches each module from Google. So, what are you waiting for? Learn digital marketing with Google.

Digital marketing seminars and conferences

You can also learn digital marketing by attending digital marketing seminars and conferences. Every year thousands of digital marketing seminars and world conferences are conducted; you can enroll yourself in those conferences and get valuable insights.

The entry fee of these seminars is quite high, but it is worth your time and investment.

A lot of experts, business leaders, digital influencers, and digital entrepreneurs share their knowledge in these seminars and conferences. Hence, it would be great to learn from these experts.

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Leverage LinkedIn learning

LinkedIn has come up with a learning portal where you can find tons of skill enhancement and development courses. Yes, you'll also find digital marketing courses on this platform.

The only downside of this portal is that it is not for free.

The portal is only available to premium LinkedIn members; however, you can get a free demo and watch all the necessary lectures.

Join Facebook groups

If utilized carefully, then Facebook groups can be a great resource for learning and skill development. Nowadays, you'll see that a lot of bloggers and digital marketers have started their own Facebook groups. You must join such groups without any fail.

Bloggers and digital marketers are constantly sharing videos, lectures, exciting deals and offers, content, and other resources on such groups.

Hence, you can join these groups and learn digital marketing online.

Join digital marketing forums

Next to Facebook groups, you can also join various digital marketing forums on the internet. Some of the forums are paid, but some are also free. Hence, you can join the free forums and learn digital marketing.

On forums, you can post your doubts and query regarding digital marketing. You can also get yourself involved in discussions and share your knowledge if you want.

(Video) 7 Websites To Learn Digital Marketing For FREE in 2021 | Digital Marketing Courses and Certification

Another good thing about digital marketing forums is that you'll also get various deals, discounts, and exciting offers on such forums.

Try your hands on freelancing

Once you have built your strong foundations, then you can try your hands with freelancing. You take up multiple freelancing projects from the domain of digital marketing and try to complete them.

If you give value to the clients, then you'll be paid a handsome amount of money. It will also boost your confidence, and later on, you can also start your own digital marketing agency.

There are tons of freelancing websites on the internet where you can create your profile and portfolio and bid for projects.

I would suggest you try to grab international clients as their purchasing power is more.

FAQs about digital marketing

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What is digital marketing?

Digital marketing is a form of marketing that uses medium like the internet, social media, blogs, online advertisement, and other such platforms.

What is the scope of digital marketing?

The scope of digital marketing is quite good. Anyone who is looking forward to learning digital marketing in 2021 would surely get a good benefit from it. There are also tons of job opportunities available in the field of digital marketing.

What are the types of digital marketing?

SEO, social media marketing, email marketing, search engine marketing, inbound marketing, content marketing, blogging and pay per click are various types of digital marketing.

How can I start with digital marketing?

One can start learning digital marketing by reading books or blogs, enrolling in paid courses, watching videos on YouTube, listening to podcasts, watching webinars, and many other ways.

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Finally, to wrap up

There are a lot of paid digital marketing programs available both online and offline. Whether you choose to learn digital marketing online or get enrolled in some offline course, keep your goals in mind and decide what you specifically want to learn.

Whether you want to polish your digital marketing skills or you are a newbie who wants to focus on every aspect of digital marketing, there are plenty of options available to learn digital marketing.

We hope you find this article helpful. Let us know how you chose to learn digital marketing!

(Video) How to Start A Career in Digital Marketing In 2022 | Digital Marketing Training

FAQs

What are the 3 most important things in digital marketing? ›

At its highest level, digital marketing has three main components: Lead Generation, Lead Capturing, and Lead Nurturing.

Is digital marketing difficult to learn? ›

Most industry experts agree that foundational digital marketing skills are not hard to learn. However, it can be challenging to master those skills and put them to effective use in digital marketing campaigns.

What should I learn before learning digital marketing? ›

7 Essential Skills Every Digital Marketer Needs to Know
  • Video Marketing. ...
  • Search Engine Optimization (SEO) & Search Engine Marketing (SEM) ...
  • Content Marketing. ...
  • Data / Analytics. ...
  • Understand Design Thinking & Planning. ...
  • Be Tech Savvy. ...
  • Be Persuasive. ...
  • Highlight Your Unusual Skills.
9 Nov 2021

How many days it will take to learn digital marketing? ›

Depending on your current experience, you may be able to acquire the skills you need to become a Digital Marketer in as little as 12 weeks. However, mastering many of the techniques and skills—particularly soft skills learned on the job like leadership and communication—may take years.

How can I master digital marketing? ›

What Skills Do You Need to Learn to Become a Digital Marketing Manager?
  1. Strategic Thinking. ...
  2. Data Analysis. ...
  3. Knowledge of Key Digital Marketing Channels and Techniques. ...
  4. Knowledge of Marketing Funnel, Marketing Metrics, and KPIs. ...
  5. An Eye for Good Copy. ...
  6. Visual Marketing Expertise. ...
  7. User Experience and Customer Experience.
19 Jul 2022

What are the 4 types of digital marketing? ›

Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .

What are the 4 types of marketing? ›

What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives. The 4 Ps were first formally conceptualized in 1960 by E.

What kind of marketing is most successful? ›

Social media marketing is one of the most popular types of marketing strategies. And, it's also one of the most effective to build awareness and increase sales. And it's not hard to understand why when more than 2.8 billion people use social media platforms. That's approximately 37% of the world's population!

Can I learn marketing on my own? ›

Yes, you can definitely learn digital marketing theories on your own, but no, theoretical and practical are not the same. Here's something to help you out a little. If you search “Can I learn digital marketing online?” or “Can I learn digital marketing on my own?” on Google, the quick answer is yes.

What skills do I need for digital marketing? ›

Top 7 Skills Required to Become a Digital Marketing Expert
  • Data Analysis. ...
  • Content Creation. ...
  • SEO & SEM. ...
  • CRM. ...
  • Communication Skills. ...
  • Social Media. ...
  • Basic Design Skills.

How can I improve my marketing skills? ›

  1. Keep writing. Content marketing was a popular strategy in the past, and it remains a popular strategy. ...
  2. Follow the trends. You will realise that there are different marketing techniques used today that work well. ...
  3. Undergo training. ...
  4. Try something new. ...
  5. Go back to traditional advertising.

How do I become a digital marketer with no experience? ›

How To Land a Digital Marketing Job With No Experience
  1. Pick a Specialty That Interests You. ...
  2. Build Your Foundational Knowledge. ...
  3. Take a Course or Get a Certificate. ...
  4. Build a Digital Marketing Portfolio. ...
  5. Network Online and In-Person. ...
  6. Look for Agency and In-House Jobs. ...
  7. Consider Related Jobs To Get Your Foot in the Door.
20 May 2022

How do I start learning marketing? ›

How to Start Your Marketing Career When You Know Nothing About Marketing
  1. Take online certifications.
  2. Update your resume.
  3. Apply to ANY marketing job you can find, even if it's unpaid.
  4. Build your portfolio and experience by marketing your own blog and/or business.
13 Jan 2020

Can I do digital marketing from home? ›

Arguably the biggest advantage to a career in digital marketing is the ability to work from home. Most digital marketing tasks can be completed online so many companies and agencies choose to let their employees work from home. Some of the more popular work from home digital marketing positions are: SEO specialist.

Is digital marketing stressful? ›

Working in digital marketing can be incredibly stressful, so you need to think about how to remove or reduce the parts that don't spark joy. Whether it's fine-tailoring processes or learning to let go and delegate, whatever works best for you, just be sure to stick with it.

How can I start digital marketing at home? ›

10 Steps to Start a Successful Digital Marketing Career
  1. Get to know the basics of digital marketing.
  2. Start your own website.
  3. Become an SEO Expert.
  4. Get a Google Ads Certification.
  5. Master Facebook Ads Advertising.
  6. Become an expert in Google Analytics.
  7. Get a digital marketing job as a freelancer.
  8. Get a real internship.

What is the salary of a digital marketer? ›

How much do digital marketers earn? The average digital marketing salary ranges from ₹3,00,000 to ₹12,00,000 per annum.

Which country is best for digital marketing? ›

Best countries to study digital marketing
  • Digital Marketing in USA.
  • Digital Marketing in UK.
  • Digital Marketing in Canada.
  • Digital Marketing in Ireland.
  • Digital Marketing in France.
  • Digital Marketing in Spain.
  • Digital Marketing in Germany.
  • Digital Marketing in Austria.

Who is the best digital marketer in the world? ›

The 30 Best Digital Marketers to Follow in 2021
  1. Isaac Rudansky. CEO, AdVenture Media Group. ...
  2. Oli Gardner. Unbounce Co-founder. ...
  3. Larry Kim. MobileMonkey CEO and WordStream Founder. ...
  4. Mike Allton. ...
  5. Vasil Azarov. ...
  6. Olga Andrienko. ...
  7. Mari Smith. ...
  8. Neil Patel.

Where can I study digital marketing? ›

South African universities such as UCT, Unisa and Wits offer Digital Marketing short courses. There are also many colleges where you can study Digital Marketing such as, Digital School of Marketing, Red & Yellow Creative School of Business, Vega School and Digital Marketing Academy.

What is the full of SEO? ›

SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

What type of marketing is SEO? ›

Search engine optimization, or SEO, is the process of improving your website to increase your rankings on Google for key terms related to your business. SEO is one of the most effective digital marketing tactics you can invest your time into, and there are a variety of ways you can take advantage of the practice.

Which type of digital marketing is best 2022? ›

Top 10 Digital Marketing 2022 – Explained
  • Content Marketing. ...
  • Search Engine Marketing (SEM) ...
  • Social Media Marketing. ...
  • Influencer Marketing. ...
  • Email Marketing. ...
  • Mobile Marketing. ...
  • Affiliate Marketing. ...
  • Augmented Reality and Virtual Reality Marketing.
15 Sept 2021

What are the 7 functions in marketing? ›

The 7 functions of marketing are promotion, selling, product/service management, marketing information management, pricing, financing and distribution.

What are the 7 strategies of marketing? ›

The 7 Ps of Marketing

These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you're on track and achieving the maximum results possible for you in today's marketplace.

How do you attract customers? ›

5 Tips for Attracting New Customers
  1. Identify Your Ideal New Customers. ...
  2. Use Direct Response Marketing to Attract Customers. ...
  3. Give Something Away to Entice New Customers. ...
  4. Give Your Business a Face Lift to Increase Sales. ...
  5. Get The (Right) Word Out.

What are the 5 concepts of marketing? ›

The five main marketing concepts are production, product, selling, marketing, and societal. Companies utilize these five concepts in regards to the product, price, distribution, and promotion of their business.

Where can I learn marketing skills for free? ›

Where to Find Free Marketing Courses
  • HubSpot Academy.
  • Copyblogger.
  • Coursera.
  • Udemy.
  • WordStream.
  • edX.
  • LinkedIn Learning (formerly Lynda.com)
  • Alison.
6 Oct 2022

What does a digital marketer do daily? ›

Campaign Management and Content Creation

This category covers all media outlets from social platforms to email marketing and automation to paid advertising campaigns and content marketing. All these pieces work together to meet the goals set by the digital marketing strategy.

What are hard skills in marketing? ›

Top Hard Skills in Marketing
  • Data Analysis. Data-driven marketing is an essential component of business growth. ...
  • Communication. Excellent communication skills are a must-have in any leadership position. ...
  • Technological Proficiency. ...
  • Project Management. ...
  • People Management. ...
  • Adaptability. ...
  • Collaboration. ...
  • Curiosity.

Who needs digital marketing? ›

In today's competition time, each & every business or company needs digital marketing. Digital marketing is not only gives a business online exposure but also it is helpful in reputation management. Digital marketing makes marketing easy. It is a good way to reach more customers in less time.

How many hours do digital marketers work? ›

Most digital marketers work full-time, which means they typically work 8 hours per day and 40 hours per week. However, because digital marketing is such a fast-paced and ever-changing field, many digital marketers also work overtime, which can mean working 10 or more hours per day and 50 or more hours per week.

How do I start a career? ›

How to start a career
  1. Make a list of your interests and talents. Create a list of your hobbies, skills and passions. ...
  2. Consider your career preferences. ...
  3. Review your qualifications. ...
  4. Research industries and careers. ...
  5. Consider volunteering or interning. ...
  6. Find a mentor. ...
  7. Pursue the right qualifications. ...
  8. Apply for positions.

Can I get a job after digital marketing course? ›

Answer: Digital Marketing Executive, Content Writer, SEO Expert, Social Media Marketing Jobs, Web developer, Content Marketing Manager, etc., are some of the jobs that digital marketing offers us.

Is marketing easy to study? ›

It is a difficult major. since it requires the students to perform data collection and analysis. It also involves learning marketing strategies.

What should I learn first in marketing? ›

The best way to start learning marketing is to acquire a few basic “life” skills: writing, listening and understanding other people, and logical thinking. Also, learn to google stuff. If you don't know anything, don't shrug and leave it be. Just check out what's written about it online.

What skills are required for marketing? ›

What Skills Do You Need for Marketing?
  • Communication. ...
  • Creativity and Problem-Solving. ...
  • Attention to Detail. ...
  • Interpersonal Skills. ...
  • Leadership. ...
  • Adaptability. ...
  • Writing. ...
  • Data Analysis & Analytics.

Can I do digital marketing on mobile? ›

As a marketing strategy, mobile marketing allows a business to reach a larger audience than they would by focusing solely on desktop digital marketing processes. According to SiriusDecisons, 67% of the buying process now takes place digitally.

What is SEO job? ›

As an SEO specialist you'll identify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines. By generating more leads for the business you'll open up new opportunities for driving growth and profit.

Is digital marketing a good job? ›

Demand for digital marketers is also growing; the role of the digital marketing specialist saw 860,000 job openings this year, ranking it in the top ten most in-demand careers on LinkedIn.

Can I do digital marketing from home? ›

Arguably the biggest advantage to a career in digital marketing is the ability to work from home. Most digital marketing tasks can be completed online so many companies and agencies choose to let their employees work from home. Some of the more popular work from home digital marketing positions are: SEO specialist.

How do I start learning marketing? ›

How to Start Your Marketing Career When You Know Nothing About Marketing
  1. Take online certifications.
  2. Update your resume.
  3. Apply to ANY marketing job you can find, even if it's unpaid.
  4. Build your portfolio and experience by marketing your own blog and/or business.
13 Jan 2020

What do you study in digital marketing? ›

Studying digital marketing can help you develop a diverse set of skills valuable in the current job market. You might be able to hone your competencies in SEO, website development, research, data analysis, copywriting, social media management, graphic design, multimedia content creation, automation and programming.

Can we learn digital marketing online for free? ›

There's no better way to learn digital marketing than through the company that started it all. Google's free online digital marketing course ranks right at the top of our list with good reason; it covers all aspects of digital marketing for beginners as well as intermediate users and it comes with free certification.

What is the salary of a digital marketer? ›

How much do digital marketers earn? The average digital marketing salary ranges from ₹3,00,000 to ₹12,00,000 per annum.

What is the full of SEO? ›

SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

Can I do digital marketing on mobile? ›

As a marketing strategy, mobile marketing allows a business to reach a larger audience than they would by focusing solely on desktop digital marketing processes. According to SiriusDecisons, 67% of the buying process now takes place digitally.

Can I study marketing on my own? ›

Yes, you can definitely learn digital marketing theories on your own, but no, theoretical and practical are not the same. Here's something to help you out a little. If you search “Can I learn digital marketing online?” or “Can I learn digital marketing on my own?” on Google, the quick answer is yes.

Is marketing easy to study? ›

It is a difficult major. since it requires the students to perform data collection and analysis. It also involves learning marketing strategies.

What is a digital marketing tool? ›

These include everything from social media platforms like Facebook and Instagram to analytics tools like Google Analytics. Allowing marketers to create, test and measure the performance of their campaigns, digital marketing tools ensure that marketers can launch and test campaigns quickly and effectively.

How many topics are there in digital marketing? ›

Alas, we just saw the list of 20+ advanced digital marketing topics which must be a part of the digital marketing course syllabus you opt for. The right course will equip you with all of them in the right sense and hence, get you ready to enter the corporate world as an all-rounder digital marketer.

Where can I study digital marketing? ›

South African universities such as UCT, Unisa and Wits offer Digital Marketing short courses. There are also many colleges where you can study Digital Marketing such as, Digital School of Marketing, Red & Yellow Creative School of Business, Vega School and Digital Marketing Academy.

Is digital marketing a good career? ›

Is Digital Marketing a good career? Digital marketing is a well-paid job. At the executive level, the average salary of a digital marketer lies between INR 2,50,000 and 5,00,000. The salary grows with experience and can reach up to INR 8,00,000 to 10,00,000.

Do we need laptop to learn digital marketing? ›

Digital marketing includes several tasks like running campaigns, content writing, graphic designing, Email marketing, video editing, web designing, creating advertisements, and lots more. To do all these essential tasks precisely and efficiently, there is a need for a high processing laptop.

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