Social Media Analytics Tools for Marketers to Use in 2020 (2023)

Analytics is the core of any marketing strategy, and social media marketing, is no exception. As it is said: what can't be measured, can't be improved. You need to measure your every effort, in order to maximize your campaign performance.

Social media is an important part of our lives in today’s world. Whether you accept this fact or not, social media has effects on all fields of life and due to this very reason, social media related analytical tools are essential components of a Social Marketing Manager’s work.

We all love instant likes and new followers once we post something new but without taking a look at the bigger picture you can’t judge the efficiency of your digital strategy. This bigger picture is only visible when you dive deep using social media analytics, also you can’t be sure about the success of your brand on social media without properly analyzing your profile’s performance.

All social media platforms provide you with some level of performance insight about your account. Some are better than others like Facebook provides a lot of better insight into your account as compared to Instagram. But there are some good reasons to employ a social media analytical tool like:

  • These tools structure data in such a way that you can easily see the weaknesses and strengths of your social media marketing strategy.
  • These tools analyze such data that is otherwise inaccessible to you (social media monitoring data).
  • They present insights in visual form so that you can easily draw actionable ideas from them.
  • You can easily view general progress as these tools combine data from many different online platforms.
  • Business Teams and Stakeholders can benefit greatly from the analytical reports sent out by these Tools.
  • These tools are also capable of comparing social data of several brands so you can analyze how you compare to your competitors.

There are so many social media analytical tools out there. These tools can be categorized based on their functionality:

  1. Tools that analyze social media Profiles.
  2. Tools that Analyze social media Data like around your brand, niche or competitors brand.
  3. Tools that support Analytical features and include analytical and scheduling features.

Let’s take a look at the best analytical tools that you can grab, what they are capable of and Pricing.

  1. Awario
  2. Agorapulse
  3. Social Status
  4. Falcon
  5. Keyhole
  6. RocketLink

1. Awario:

This tool can help you with everything from finding leads on social media to researching the market. Awario is a social network research tool that gathers and analyzes data from other people’s profiles. This data is gathered based on the keywords you provide. These keywords could be your brand name, niche related words, key personal names, and other social media handles.

(Video) Best Social Media Analytics Tools For Marketers In 2021| Social Media Marketing

Boolean Search enables Laser-Focused monitoring. This feature enables users to create extremely specific and to the point queries so that only the data that is relevant is searched and analyzed.

Awario provides support for multiple platforms. It enables users to analyze data from many different sources on the internet like Facebook, Twitter, Instagram, Reddit, News Sites, Blogs and many others.

It also provides support for historical data. With the help of Awario, you can go back to any time in history on the internet provided that social media Platform existed at that time and view what people used to talk about at that time.


There is a free trial available for this amazing tool and the pricing starts at Dollars 29 per Month.

2. Agorapulse:

The aim of this tool is to be your All-in-One hub for managing social media profiles. It provides the capability to schedule social media posts, Performance Analysis and monitoring of hashtags and keywords.

These Monitoring capabilities are not as broad as of a monitoring tool but they are still there. Agorapulse boosts such features that are powerful enough to provide you with a better picture of your social media performance.

Instagram stories data reports are available. social media Managers out there know the pain of ephemeral data very well i.e. Stories based data that is only available for 14 days. Agorapulse provides you access to stories data for a chosen period of time.

The Labeling System is there to help. If you use Agorapulse’s scheduling capabilities you can label posts according to their topic. This helps you in viewing which topics generated the most discussion through reports.

Agorapulse not only analyzes the data but it also provides you with actionable recommendations and tips. You can find which hashtag derived the most activity, which is the best time to post on social media and other such things.

(Video) 5 Best Social Media Marketing Tools to Use in 2020


There is a 28 days Free Trial available for Agorapulse and the monthly pricing starts from 99 Dollars per Month.

3. Social Status:

This one is a straightforward tool that is capable of combining data from several social media platforms and to put together reports in order to help you evaluate the strengths and weaknesses of your social media strategy. This tool also enables you to compare your metrics with any public Facebook page, YouTube Channel. Instagram profile or Twitter Account.

Not many social media analytical tools, influencer analysis features so it is a huge plus point that this platform does. It allows you to track the overall performance of influencers on social media and also the performance of a specific post that these Influencers made according to your collaboration.

It provides Ads Analysis tools. It allows you to connect your Facebook Ads Account and provides you with reports about your Ads, Campaigns and Ad Sets


It is a Freemium Tool but you can unlock more capabilities by paying Dollars 29.

4. Falcon:

This tool is one of the oldest social media analytical tools out there on the market. It is one of those tools that strive to include all features like Tracking Performance, Management of Direct Messages, gathering social media listening data and more.

This tool enables Custom URL Tracking. It allows you to add custom parameters to the URLs you insert in a post so that you can track the related traffic in Google Analytics.

Analytical Data on the Audience. With the power of labeling and filtering system, you can easily segment your audience. These filters could include social platforms, hashtags, and genders.

It provides Open API access. You can share its analytical capabilities across the world by sharing your data on external dashboards.

(Video) Best Social Media Analytics Software Tools for Marketers


Falcon offers two plans, starter and pro but it doesn’t provide information about pricing as is the case with many Enterprise Level Tools. You need to contact them for details.

5. Keyhole:

Keyhole can combine Data from YouTube, Facebook, and Instagram profiles and provides analysis on social media monitoring data.

AI-based Hashtag Performance Analysis. AI Technology can help you in predicting how the hashtag will perform in the coming days, weeks and months. It can also provide information regarding the level of engagement, reach and the impressions the hashtag will generate.

This Tool’s dashboard helps in finding which topics are featured more and more and those that are losing traction in conversations.

It allows access to Social Analytical API which allows you to embed YouTube, Twitter and data from the web to be embedded in your website, software you build and in reports.


Software is available free to try and pricing starts at Dollars 199 per Month.

6. RocketLink:

RocketLinkis a link retargeting platform for marketers and brands. You can take your marketing analysis to the next level by adding UTM tags to all your links. Use tagged links in your social media posts to analyze the performance of your content in various channels.

Measure clicks and make only the right marketing decisions based on data obtained through the implementation of UTM tags.

Everyone who clicks on your links is also added to your retargeting lists, which you can use for very effective marketing campaigns. Targeted campaigns bring much higher CTR than regular ones.

(Video) Introducing Inclick: Social Media Analytics Tool For 2020 |PitchGround

What’s more, thanks to precise advertising, you will significantly reduce the costs of your promotional activities on Google Ads, Facebook, Instagram, or LinkedIn.

With RocketLink, you can also grow your audience by adding call-to-actions, and custom domains to any links shared online.

Prices start from$ 19 per month.


Which social media analytics tool is best? ›

Top Social Media Analytics Tools That Will Add Value to Your Marketing in 2022:
  • Brandwatch (Formerly
  • Sendible.
  • Brand24.
  • Audiense.
  • AgoraPulse.
  • Talkwalker Analytics.
  • Digimind.
  • Quintly.
Oct 6, 2022

What is a social media analytics tool? ›

Social media analytics tools are pieces of web application analysis software that are used to monitor, assess and consequently improve social media performance.

What tools are necessary for social media marketing in 2022? ›

7 Necessary Social Media Marketing Tools in 2022
  • Planning 🎨
  • Content Calendar & Scheduler 🗓
  • Mention Follower 👥
  • Analytics 📊
  • Social Media Advertising 📱
  • URL Shortener 💻
  • Chat Bot 🗣
Oct 13, 2022

What are the four main types of social media tools? ›

Here's a look at four types of social media tools along with recommended apps that are user-friendly and can streamline your workflow.
  • Content curation tools. ...
  • Social media scheduling apps. ...
  • Content creation tools. ...
  • Social media analytics tools.
Jul 26, 2016

Why are social media analytics tools important? ›

Social media analytics allows brands to learn what their audience cares about and what influences their purchasing decisions. These insights allow marketing departments to craft more personalized and relevant experiences.

How do you analyze social media analytics? ›

5 Steps for Monitoring Social Media Analytics

Discover information about your followers. Set goals so you know what metrics to measure. Use tools to help analyze and manage your social data. Invest in outside resources to advance your knowledge.

What is the most common use of social media analytics? ›

Social media analytics is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn and Twitter. It is commonly used by marketers to track online conversations about products and companies.

What are the 7 layers of social media analytics explain each layer briefly? ›

Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data by Gohar F.

What is social media engagement tools? ›

A social media engagement tool is a platform that allows marketers to monitor conversations, respond to customer requests, publish and schedule content.

Can you use Google Analytics for social media? ›

Google Analytics is a free website analytics dashboard that provides a wealth of insights about your website and its visitors, including those who find you through social media. For instance, you can track: Total traffic to your site and traffic sources (including social networks)

How do you analyze social media trends? ›

How to find social media trends
  1. Google Trends. Google Trends is the best way to monitor trending topics on an expansive level. ...
  2. TweetDeck. TweetDeck is a free Twitter monitoring tool that allows you to track certain hashtags and keep tabs on their popularity. ...
  3. Hootsuite. ...
  4. Cyfe. ...
  5. Tumblr. ...
  6. Reddit. ...
  7. 7. Facebook for Media. ...
  8. Geofeedia.

What is an example of a social media tools? ›

Platforms like HootSuite and Percolate allow you to share content easily, posting across multiple platforms at once. You can easily set a posting schedule, making it easy to share content regularly. While other tools are focused on users, social analysis tools focus on brands and industries.

What metrics do you use for monitoring data and performance on social media? ›

The most common and often important metrics to pay attention to are engagement, impressions and reach, share of voice, referrals and conversions and response rate and time. These combined will give you a 360º view of your social media performance.

What is HootSuite used for? ›

Create, schedule, publish, and manage your content and ad campaigns across social networks from a single dashboard. We help maximize the impact of your social marketing by providing real-time insights, so you can focus on other areas of your business.

What are 6 types of social media? ›

What Are the 6 Types of Social Media? The six types of social media, though this can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.

What are the 7 functions of social media? ›

In "Social media? Get serious! Understanding the functional building blocks of social media", researchers provide a framework that defines social media, which includes seven functional social media building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.

What are social media tools used for? ›

Social media management tools help you keep your content organized, schedule posts, interact with accounts and track conversations around your brand. The more platforms you have, the more necessary the tools are for your company.

Why should you use social media tools? ›

A social media management tool will make it much easier for you to keep track of all your conversations. To begin with, all of your data is in one place, this already makes your job easier. Some tools also allow you to search for conversations by keyword, which may make you feel like you have social media superpowers.

What are media tools? ›

Tools that help to facilitate social media. Examples include RSS, blogs, video logs, widgets, tags, forums, location based services, Web chats, instant messaging, podcasts and microblogging services.

What is an example of a social media tools? ›

Platforms like HootSuite and Percolate allow you to share content easily, posting across multiple platforms at once. You can easily set a posting schedule, making it easy to share content regularly. While other tools are focused on users, social analysis tools focus on brands and industries.

What is social media engagement tools? ›

A social media engagement tool is a platform that allows marketers to monitor conversations, respond to customer requests, publish and schedule content.

How can businesses use social media tools? ›

Social media can help your business to:
  • attract customers, get customer feedback and build customer loyalty.
  • increase your market reach, including international markets.
  • do market research and reduce marketing costs.
  • increase revenue by building customer networks and advertising.
  • develop your brand.
May 2, 2022

How do you select the social media tools that would be most useful for review? ›

9 things to consider when evaluating a social media tool
  • User experience. You're likely to be using this tool regularly, maybe even daily. ...
  • Analytics & reporting. ...
  • Team collaboration tools. ...
  • Customer support. ...
  • Training. ...
  • Security. ...
  • Integrations. ...
  • Pricing.

Do I need social media management tools? ›

Social media marketing has a lot of moving parts: creating, publishing, monitoring, engaging and much more. That's why it's important to have a social media management tool that will help you streamline all of your tasks in a single interface.

Is Instagram a social media tool? ›

Instagram is a free, online photo-sharing application and social network platform that was acquired by Facebook in 2012. Instagram allows users to edit and upload photos and short videos through a mobile app.

What are social tools? ›

They enable companies to gather data from their social media channels for example, the number of fans and engagement rate. Examples of analytics tools include Google Analytics, Socialbakers and Pagelever. Listening tools extract and filter online conversations from social media platforms.

Which social media tools are you familiar with? ›

  • Buffer. Buffer helps businesses schedule and manage their social media posts across platforms like Facebook, LinkedIn, Instagram, and Twitter. ...
  • Hootsuite. Hootsuite is an all-in-one platform for posting, monitoring, and engaging across social media. ...
  • Sprout Social. ...
  • Sendible. ...
  • Falcon. ...
  • SocialPilot. ...
  • Later. ...
  • Canva.
Feb 16, 2022

What are the 5 types of mass media? ›

Types of mass media: Newspaper, radio, magazines, the Internet, and television.

What are 3 social media marketing strategies? ›

10 Social-Media Marketing Strategies for Companies
  • Start using chatbots. ...
  • Create a personalized experience for your customers. ...
  • Create an efficient content marketing strategy. ...
  • Create a community for your audience. ...
  • Jazz up your profiles with a diverse content strategy. ...
  • Use brand advocates.
May 1, 2017

What are the 5 ways of social media marketing? ›

5 Tips to Successful Social Media Marketing
  • Create a Strategy. Each platform needs its strategy. ...
  • Be Consistent. While posting consistency depends on the platform, posting content regularly is always a good rule of thumb to follow. ...
  • Create Engaging & Interesting Content. ...
  • Engagement. ...
  • Track and Analyze Metrics.
Mar 1, 2022

What are the five most effective social media marketing strategies? ›

The five most effective social media marketing strategies are:
  • Always educate and give value to your audience.
  • Create varied content.
  • Leverage customer loyalty, reviews, and user-generated content.
  • Focus on the best social media channel that works for your strategy.
  • Connect with other influencers in your niche.
Aug 24, 2022


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