Which social media tools are right for you or your business?
It seems like new tools are popping up daily (and changing or adding new features almost as frequently).
But which features do you really need?
Here are our top picks for must-have social media management tool features in 2022:
- Fast and flexible content uploading
- Intuitive interface
- Integrates with other marketing tools
- Easy customer service message management
- Intelligent content recycling
- Clear, easy-to-understand analytics
The all-in-one social network tools on our list below have these features.
Some specialize in serving solopreneurs and small businesses, while others are better for mid-sized corporate marketing teams.
We also found a few ground-breaking combos that will revolutionize the way you do social media marketing. Brand-new concepts that solve problems you didn’t think were fixable, making once painful chores almost a pleasure.
But which ones are right for you?
Keep reading to find out.
What Are the 27 Best Social Media Tools?
The best social media tools make marketing easier.
They make workflows easy and smooth, are hassle-free, and help create brand awareness — getting more of the right people into your funnel.
Check out our 27 top picks for social media bliss.
Who hasn’t heard of Buffer?
Around almost as long as social media itself, this tool lets you post on all the major platforms. It’s super easy to use, and is oh so affordable, making it the choice for scrappy social media marketers looking to save a few bucks.
Many small businesses get started with Buffer’s free tools (and stick around because it’s so easy to use).
Their new social media analytics package helps you quickly dig into what’s working and find out what flopped faster.
- $15/month (Pro)
- $65/month (Premium)
- $99/month (Enterprise)
Easy-peasy social media publishing workflows for small business technophobes.
Hootsuite may be one of the first social media marketing tools created back in 2008.
Now it’s one of the most recognized tools for medium to large businesses (but you can still use it if your business is smaller).
This all-in-one social media management software is easy to use, even if you’re a bigger company with lots of team members.It’s built for larger teams, where collaboration is crucial.
- $49/month (Pro)
- $129/month (Team)
- $599/month (Business)
Hootsuite integrates well with a long list of must-have marketing tools that larger companies need.
If you’ve been in the social media marketing game for 10 minutes, you’ve heard of Canva.
It makes your social media visual content look like you’re a wiz at graphic design (and without too much fiddling around too).
The hardest part of using Canva?
Deciding which part makes your life easier — the free images, animation, or tons of fonts and colors.
But its best feature may be its pricing. Canva is one of the best free social media tools (even though the paid version does offer even more).
- $9.99/month (Pro)
- $30/month (Enterprise)
Easy to find free and paid high-quality images for any social media post.
Tired of the “let’s try it and see what happens” social media marketing strategy?
BuzzSumo gives you data on trending topics in real-time, showing you who’s making content on which social media platform that’s getting the most clicks, shares, and comments.
Use their trending score to choose topics more likely to go viral. And find influencers with real, engaged fans fast.
Plus, their SEO research tools help content marketers and freelancers know what their audience is typing into that search box.
- $99/month (Pro)
- $179/month (Plus)
- $299/month (Large)
- $499/month (Enterprise)
Find viral topics that get tons of engagement easily.
5. Sprout Social
Hate complicated tech and got a growing team?
Sprout Social can help you untangle your social media strategy with their all-in-one solution.
Easy to use, social messaging all in one place, chatbots, CRM, and even help desk integration. It was made for teams (so customer service agents,social media managers, and marketing strategists can work better together).
- $99/month (Standard)
- $149/month (Professional)
- $249/month (Advanced)
Easy-to-use customer service features right there in the tool.
Small businesses and marketing agencies love Agorapulse because it offers them everything they need in one place without the hassles.
All the functionality you’d expect in a social media management tool (schedule posts, metrics, etc), plus all your messaging in one place, a CRM to track your customers, and social listening tools.
- $79/month (Pro)
- $159/month (Premium)
- Custom (Enterprise)
It’s a social media management platform that can grow with you. The free plan is a great place to start (and the Pro plan gives you everything you need as a growing business).
Stop wasting your time with slow video creation software. Let Animoto make it quick and easy to put together attention-getting social media videos.
Their templates save you time (and do a better job at stopping the scroll).
Use their photo and video library of Getty images for stunning visual content. And make your videos in all the important sizes for any social platform.
Your brand colors, logo, and fonts are all taken care of too.
- $29/month (Professional)
- $79/month (Team)
Their eye-grabbing video templates help you stop the scroll (and speeds up your content creation time).
You don’t know it yet, but IFTTT is your new best friend.
Imagine free tools that allow you to automate tasks between two programs.
Go to the explore page and search for any tools that you use. Google Drive, Dropbox, Facebook, Twitter, or Linkedin, for example. Automatically send your Facebook posts to Twitter or Google Drive. Sync your IOS contacts with Google sheets.
So many helpful data automations are available. Most connections are ready-to-go. Just connect and your automations are done.
- $5/month (Pro)
Create time-saving automations with this free tool.
HubSpot wants to solve all your marketing problems at once.
They don’t have a social media management tool — they’re giving you an entire small business marketing department.
You supply the people, they provide the compatible programs. Blogging, landing pages, email marketing, automation, lead management, SEO, and more.
Your team members can all use it and collaborate easily too.
It’s not cheap, but you’ll have everything you need (and they’re designed to work perfectly together).
- $45/month (Starter)
- $800/month (Professional)
- $3,200/month (Enterprise)
Your entire marketing department in one place.
When MeetEdgar hit the scene in 2014, it was revolutionary.
For the first time, you could automate social media scheduling. And they’re still at it.
Load your posts, set your schedule preferences, and let this tool run through your social media content (and then let it recycle your content intelligently again).
You can schedule one-off and seasonal posts too.
It’s a very flexible social media tool.
They’ve recently added a fun time-saver that scans webpages for alternative social media captions (to help you find alternate text for your evergreen social media posts).
- $19/month (Edgar Lite)
- $49/month (Edgar)
Your social media calendar on auto-pilot.
Got 100+ employees and a small marketing team in the B2B sector?
Oktopost is the social media marketing tool for bigger companies looking for a more customized social media management solution.
It’s an all-in-one tool that lets you create your own custom dashboards, track leads and demonstrate the impact of your social media marketing to the higher-ups with impressive reporting.
- High-level customization, so you’ll need to book a demo for more information.
Their employee advocacy feature allows all employees to help promote your company’s social posts easily.
Is content curation a big part of your marketing strategy on social?
You need to know about Quuu.
This isn’t a dumping ground for blah content. We’re talking about hand-curated content (yep, they quality control every submission).
And to make it super easy on you, they have carefully organized, detailed content categories to peruse.
It makes finding relevant content for your audience a piece of cake.
- $5/month (Pro)
Insanely high-quality curated content at a low price.
Agencies love Sendible.
Sendible loves them back even more.
You could say it’s the platform designed for them. Content suggestion tools, impressive client reports, and password privacy are only a handful of features created for the needs of agencies.
Plus, there are plenty of little things to love, like easy-loading content libraries and auto-posting RSS feeds.
If you’re managing social media for clients, you might swear Sendible is reading your mind.
- $25/month (Creator)
- $76/month (Traction)
- $170/month (Scale)
- $340/month (Expansion)
Hard to choose, but the content suggestion tool and easy content library uploading are fantastic.
Need to get a handle on Pinterest?
Tailwind has been the dominant tool for a decade now.
They make consistent Pinterest scheduling easy and fast. It’s not 100% set it and forget it (but it will save you a ton of time).
In addition to their worth-every-penny scheduler, Tailwind’s new pin creation tool can save even more time.
And if you already love Tailwind, their Instagram tool is an easy addition.
- $9.99/month (Pro)
- $19.99/month (Advanced)
- $39.99/month (Max)
The nearly set-it-and-forget-it (and most Pinterest friendly) marketing tool out there.
Instagram is the platform with the most frustrating rules (but the best engagement rates of all social networks).
Later is a hyper-specialized Instagram social media scheduling tool (plus way more).
Sure, you can manage Facebook, Twitter, and Pinterest too.
But what Later really does is make your Instagram marketing easier (the user-generated content feature is worth the price alone).
And their hashtags social media analytics tool will make you never want to leave.
- $12.50/month (Starter)
- $20.83/month (Growth)
- $33.33/month (Advanced)
Share content from other Instagram accounts (or create something on the fly) easily.
Want more Instagram options? Check out Blogging Wizard’s 12 Best Instagram Scheduler Tools & Apps Compared.
Need to go live on different social media platforms at the same time with your PC?
You can make your live broadcasts easier to manage with StreamYard.
Go live on Facebook, Youtube, Linkedin and more. Add logos, calls to action, guest hosts, and more easily too.
They have green screen functionality and virtual backgrounds available to take the worry out of going live.
- $20/monthly (Basic)
- $39/monthly (Professional)
A no-hassle platform that lets you do live broadcasts on multiple social networks at the same time.
17. Story Swag
Need to make social media posts on the fly?
If you’re standing in line or waiting for your order to be ready, you could knock out a few items on your social media to-do list fast.
Story Swag is the IOS or Android app that takes the hassle out of post creation. They’ve got stock video and photos, and it’s super easy to create great content directly on your phone.
Stuck somewhere without your computer? Get those memes done in a few minutes.
Make video, photo, or graphic posts for any social media channel directly (and easily) on your phone.
18. Ecamm Live
If you’re a MAC user, going live on your social media accounts is about to get so much easier.
Ecamm Live lets you add guests, share your screen, and add calls to action. You can even do picture in picture (with a pre-recorded video).
One-click multi-streaming is available if you have audiences on different platforms.
Want to hide your location? Use the green screen feature.
Correct lighting, color, and more with an inexpensive add-on, and go live anywhere.
- Free trial (14 days)
- $16/month (Standard)
- $32/month (Pro)
An add-on that color corrects your recording live (in case lighting is bad or you just don’t feel like doing your makeup).
Solopreneur or time-crunched tiny team?
SmarterQueue is jam-packed with everything you need.
In addition to the usual features, add powerful social media analytics tools like social media monitoring and competitor analysis.
Use their time-saving content curation tools to quickly browse social content and bulk import your favorites.
And then, finally set up your social media calendar with intelligent automation scheduling to implement your marketing strategy hands-free.
- $16.99/month (Solo)
- $33.99/month (Business)
- 67.99/month (Agency)
A toss-up between content scheduling automation and the powerful content curation tools.
Who’s got time to research influencers?
Influential can analyze your social media channels using cutting-edge artificial intelligence (and find the right people to help promote your products and services).
And this is just the tip of the iceberg.
Get strategic insights into your audiences’ demographics, behaviors, and buying tendencies. And then build targeted customer groups that are perfect for your brand.
Most of your favorite brands are already using Influential.
- This mind-blowing level of analysis requires a demo.
They had me at “find the perfect influencers on all major social media platforms.”
21. Quuu Promote
Need more shares on social media?
Quuu Promote can get your content out to people you don’t even know yet. And it can do it on auto-pilot if you want.
They’ve got categories for clearly defined micro niches too.
Get real people sharing your content.
You can choose to do it yourself manually, or hook up your RSS feed and let them suggest your new content to their platform audience.
It’s a great tool for any business using content marketing (including freelance writers).
- $50 or $75/month (Individual)
- $100 or $150/month (Company)
- $500 or $750/month (Agency)
Your social media content shared by real people on autopilot.
Turn your boring data into attention-grabbing infographics with Easel.ly.
You can create viral social media content (even if you can’t design your way out of a paper bag).
We’re talking high-quality visual content even tech-awkward types can handle.
They’ve got hundreds of templates (and template themes) you can customize with their library of icons, images, illustrations and more.
Choose from their templates and start editing.
- $2/month (Student)
- $4/month (Individual)
- $5/month (Business)
Easily make eye-catching infographics for a very low price.
Looking for a Twitter-friendly tool?
SocialBee is far more than just a Twitter scheduler (but they have lots of extras if you love to tweet).
Post to Facebook, Instagram, Linkedin and more.
Super affordable pricing with automated post recycling that lets you create alternate posts to keep things fresh.
Content categories help you balance out your content types and topics.
Use the Twitter research tools to find new fans and grow your followers.
- $19/month (Bootstrap)
- $39/month (Accelerate)
- $79/month (Pro)
The Twitter tools (competitor,keyword, and hashtag research) are pretty impressive.
Wish you could magically know how your target audience is going to react to your post topics?
Well, it’s not magic, but Audiense can give you the demographics data you need to make strategic decisions about your social media content.
Imagine knowing what posts are likely to be shared (and even go viral) for different groups of people.
- $79/month (Twitter marketing)
- $696/month (Audiense Insights)
Artificial intelligence analytics tools that tell you exactly what different audiences want.
25. Dollar Eighty
Staying consistent on your Instagram engagement is hard to do when you’re busy.
But what if it were as much fun (and as addictive) as your fav game app?
Imagine having fun growing your Instagram following (and selling your products and services). Dollar Eighty turns your IG engagement into a game.
You know what you need to do to grow your account (it’s not a secret).
Great content isn’t enough. Oh, and regular engagement has the same effect on other social networks too.
- $15/month (Premium)
Gamify your marketing efforts and make social media engagement addictive and fun.
Having trouble remembering where you put that awesome article link?
Curate your content quickly with Feedly.
Get all your favorite web sources in one place. Organized. And you can let their advanced AI assistant LEO filter out all the noise you don’t want.
Extra bonus: Most smart social media tools integrate with Feedly.
- $6/month (Pro)
- $8.25/month (Pro+)
- Custom (Enterprise)
Their filter-out-all-the-noise feature is a major time-saver.
Ready to ramp up your eCommerce business sales on social?
Yotpo is designed to help product sellers make more money using social media.
Get more reviews and turn them into high-converting ads. And once you get those reviews, encourage your happy customers to share your content with their friends (in exchange for points in your new referral program).
Yotpo is more than just a social tool. It’s a full-blown marketing platform for building customer loyalty, tons of social proof, and sales.
- Custom (Premium)
High converting social media campaigns using reviews generated with Yotpo.
Are You Using the Right Social Media Tools in Your Business?
Is it time to test out some new social media tools for business?
This is one market niche that never stops evolving.
What was cutting edge five years ago is now standard practice. Or it’s obsolete.
Your current tools aren’t making your marketing easier. Those five tools you’re using could be an innovative all-in-one tool.
The good news: social media management tools are getting more ingenious, intelligent, and innovative.
Time for an upgrade.
What are the best strategies for social media marketing in 2022? ›
- Set strategic goals and establish metrics.
- Identify and research your target audience.
- Choose the right social media channels.
- Create content that is targeted, compelling, and engaging.
- Set up a social media calendar.
- Don't forget to check on your competitors.
Social media is an indispensable marketing channel. Methods for capturing online users' attention continue to proliferate in 2022, and taking advantage of the most popular trends on various social platforms is a great way for marketers to reach target audiences and expand awareness of their brands among new audiences.Which scheduling tool is best? ›
- Social Pilot.
The biggest anticipated changes are the rise of TikTok and short-form video content. While Instagram and Twitter will continue to be important (especially to B2B businesses), 2022 might just be the year for smaller networks like Pinterest and Snapchat. Oh, and social commerce is a must for eCommerce businesses.What are the 10 steps to a successful social media strategy? ›
- Set your goals. ...
- Research your audience and develop client personas. ...
- 3 Pick your platforms. ...
- Defining your message. ...
- Creating an outstanding page/ Bio. ...
- Brainstorming and developing content. ...
- keywords and hashtags. ...
- Engagement and building relationships.
- Content curation tools. ...
- Social media scheduling apps. ...
- Content creation tools. ...
- Social media analytics tools.
Socialbakers. Socialbakers provides you with a whole range of social media marketing tools. You can get audience analysis, content intelligence, analytics, schedule posts, and also manage influencer marketing campaigns.What tools have you used for social media marketing? ›
- 1 Social media scheduling tools.
- 2 Social media analytics tools.
- 3 Social media engagement tools.
- 4 Social media listening tools.
- 5 Social media monitoring tools.
- 6 Social media automation tools.
- 7 Facebook marketing tools.
- 8 Twitter marketing tools.
All channels have seen an increase, however, unsurprisingly it is TikTok that takes the crown of the fastest growing social media channel in 2022. Of the 3,000 participants, 40% state that they plan to use TikTok in 2022 as part of their social media strategy.
What's trending on social media in 2022? ›
Augmented Reality (AR) and Virtual Reality (VR) are current social media trends in 2022, as brands try to offer an exciting user experience. Many e-commerce companies have adapted to AR-powered shopping, allowing users to try-on products before purchasing them.What do you think will be the key trend in social media marketing for 2022 Why? ›
Social Media Trends in 2022
TikTok will dominate the social media space. Reaching new audiences will become the number one social media goal for businesses. Companies will make more dedicated social media hires. Augmented Reality will become consumers' preferred way to try-on products and interact with brands.
If you're looking for a complete solution to all of your social media management needs, Hootsuite will cover all your bases. The app is compatible with over 20 social networks, including Facebook, Twitter, YouTube, Instagram, and Pinterest.What time should I post on social media? ›
We analyzed over 30,000 social media posts to see if certain days and times universally get more engagement than others. Here's a quick summary of what we found: The best times to post on social media overall is 10:00 AM on Tuesdays, Wednesdays, and Thursdays.What apps do influencers use? ›
- Life Lapse.
- Spark Post.
It provides one-tap color features and art camera modes that make my photos look professional and high quality, even if they are not.
- VSCO. ...
- Snapseed. ...
- Afterlight. ...
- Picsart Photo & Video Editor.
VSCO. VSCO is one of those apps that you may have already heard of if you've been looking into editing photos. That's because it is one of the most used apps by digital influencers, whether on TikTok, Instagram, or Snapchat.What is the hottest social media right now? ›
- Sina Weibo.
This begs the question: What are the fastest-growing social media platforms? The latest data shows that the fastest-growing social network is TikTok.How can I become a better social media marketer? ›
- Create a Strategy. Each platform needs its strategy. ...
- Be Consistent. While posting consistency depends on the platform, posting content regularly is always a good rule of thumb to follow. ...
- Create Engaging & Interesting Content. ...
- Engagement. ...
- Track and Analyze Metrics.
What skills do you need to be an effective social marketer? ›
- Excellent Communication. The first social media skill you must have is - communication. ...
- Creativity. One of the most important attributes of social media marketing skills is creativity. ...
- Writing Ability. ...
- Content Curation. ...
- Project Management. ...
- Aptitude to Learn. ...
- Marketing. ...
A good social media strategy will always include time for interacting, asking questions and connecting with the people we're trying to reach. Also, algorithms take into account your level of interaction when showing your posts to your audience.What are the 7 functions of social media? ›
In "Social media? Get serious! Understanding the functional building blocks of social media", researchers provide a framework that defines social media, which includes seven functional social media building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.What are six media types? ›
Modern media comes in many different formats, including print media (books, magazines, newspapers), television, movies, video games, music, cell phones, various kinds of software, and the Internet.What is another word for social media? ›
|social network||social platform|
Generally, there are three kinds of social media tools. Listening platforms, publishing platforms, and competitive analysis platforms. Separately, each tool tackles social media from a different angle. Together, they can help your brand achieve all your social media and business goals.What was the first social media platform? ›
The Swedish social networking website LunarStorm, originally called Stajlplejs, is launched in 1996. The site, founded by Rickard Eriksson, was renamed LunarStorm in 2000 and has been described as "the world's first social media on the Internet" by the founder. ICQ is released by Israeli company Mirabilis.What is professional use of social media? ›
From a professional standpoint, social media allows you to: Create a far-reaching network of peers and leaders in your chosen career area. Stay up-to-date on the latest ideas and trends in your field. Announce your accomplishments and present yourself as a thought leader in your profession.What should I look for in a social media management tool? ›
- User experience. You're likely to be using this tool regularly, maybe even daily. ...
- Analytics & reporting. ...
- Team collaboration tools. ...
- Customer support. ...
- Training. ...
- Security. ...
- Integrations. ...
But with analytics tools, marketers can analyze data across platforms to better understand audience demographics, interests and behaviors.
What is social media management tool? ›
Using technology (a.k.a. social media management tools) to manage social media can help you: Create and schedule content in advance. Answer comments and DMs from multiple profiles in a single inbox. Track your analytics across accounts and platforms from one place. Generate and share comprehensive performance reports.What is marketing tools in business? ›
Marketing tools are techniques, resources and digital programs that can help companies promote their products and services effectively. These tools may also help companies implement marketing campaigns and track their progress afterward.Is social media a good marketing tool? ›
Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience.Which is better later or Planoly? ›
This helps you get a better grasp of what your posting schedule looks like right down to the time of day. Later wins out on both the Week & Month views by displaying thumbnails of the scheduled image, whereas Planoly only shows that on the Week view.What's the best Instagram scheduler? ›
- SocialBee. SocialBee is a social media scheduling tool designed to make your hectic Instagram life easier. ...
- Agorapulse. ...
- Sendible. ...
- Tailwind. ...
- Later. ...
- Buffer Publish. ...
So, what's the difference between Later and Hootsuite? With Hootsuite, you're paying for a bunch of hefty integrations you probably won't use. But your social media management platform shouldn't be more complicated than the channels you're managing. Later is built to save you a ton of time and help you grow.Can you use Hootsuite for free? ›
Yes, there is a free Hootsuite plan. To unlock the freemium tool, simply sign up for a Professional trial and downgrade within 30 days.Can I trust PLANOLY? ›
Overall: Planoly is a great option for creators looking for something lightweight to grow their Instagram following. I recommend it to clients, but it doesn't have all the features you need to run a social media business. Pros: Planoly looks great and it's fairly easy to pick up.Is hootsuite better than PLANOLY? ›
Reviewers felt that Planoly meets the needs of their business better than Hootsuite. When comparing quality of ongoing product support, reviewers felt that Planoly is the preferred option. For feature updates and roadmaps, our reviewers preferred the direction of Planoly over Hootsuite.Does Instagram punish you for using PLANOLY? ›
PLANOLY, a post-scheduler among countless other things, is an official Instagram partner. So, to think that Instagram would punish users who utilize third-party post-schedulers to optimize their social media output is absolutely incorrect. Instagram supports the ease and convenience of thoughtful social media planning.
How do you increase your followers on Instagram? ›
- Optimize your Instagram account. ...
- Keep a consistent content calendar. ...
- Schedule Instagram posts in advance. ...
- Avoid fake Instagram followers. ...
- Showcase your Instagram everywhere. ...
- Post content followers want. ...
- Get the conversation started. ...
- Find hashtags that convert.
- Brandwatch (Formerly Falcon.io) Brandwatch is a social media listening, publishing, advertising, measurement, and customer data management platform. ...
- Sendible. ...
- Loomly. ...
- AgoraPulse. ...
- PromoRepublic. ...
- Buffer. ...
- ContentCal. ...
You can set up automatic posts on Instagram using an Instagram scheduling tool like the Facebook Creator Studio, Later, Sprout Social, or ContentCal.Is Hootsuite the best? ›
Hootsuite is best for businesses that need an all-in-one social media management tool that will integrate with a wide range of social networks. The entry-level packages are priced sensibly and provide access to a great platform for publishing and monitoring social media content.What is better later or buffer? ›
Buffer has broad advantages because of its stretch over different platforms and the easy use of its features, but not so much when it comes to analytical accuracy. Later's pros: Unique editing tools. Hashtag suggestions. In-built library.Is Hootsuite safe for Instagram? ›
Is Hootsuite Approved by Instagram? Instagram allows Hootsuite to post on its site, but with a certain degree of limitation, as it does with most third-party apps. This is safe to use and approved by Instagram.What happened Free Hootsuite? ›
But you should know, the Free plan did not go away. You still have the ability to manage 2 social accounts and schedule up to 5 posts for free. And if you choose to switch to the Professional plan, you can manage up to 10 social accounts and schedule an unlimited amount of posts!Is Hootsuite worth the money? ›
They are useful for social listening, and basic engagement. If you really want to use a social media management tool, only need access yourself, don't need full analytics and want to manage up to 10 networks (or up to 5 with some pro plans), then Hootsuite Pro might be a good option for you.What is Hootsuite used for? ›
Create, schedule, publish, and manage your content and ad campaigns across social networks from a single dashboard. We help maximize the impact of your social marketing by providing real-time insights, so you can focus on other areas of your business.