Top 10 Social Media Tools You Need to Know About In 2022 (2023)

Table of Contents

There are over 3.6 billionsocial media usersworldwide today. By 2025, that number is projected to surpass half the world’s population. Simple social media strategies and manual content creation will not be enough for businesses to keep up with this online growth.

Thankfully, you don’t have to. There are dozens of tools on the market that will help you stay ahead of social media trends and growth. Today we will explore ten of the top tools you need as part of your strategy.

What are Social Media Tools?

Tools for social media are anything compatible with social media that helps you with management, creation, and dispersion. While social media platforms like Facebook, Instagram, LinkedIn, and Twitter have content creation tools, they are often simple and don’t have any advanced features for publishing, tracking, and reporting on your content’s success.

That’s why you need other tools to help you create unique content and build a united omnichannel experience across your platforms.

Top 10 Social Media Tools You Need to Know About In 2022 (1)

Most of the available social networking tools will fall into one of three categories:

Research Tools

Your research tools are those you use before creating content. They are tools you use to collect data, research your audience, and understand your platforms.

Some research social tools examples include:

  • Keyword research platforms
  • Data collection tools
  • Research tools
  • Social media database tools

Research tools are also crucial for content discovery as they help you identify relevant topics to address on social media.

Content Creation Tools

Your content creation tools are the platforms, services, and add-ons that aid in producing social media content. These tools help you create and edit images, videos, and text to make it publish-ready.

Content creation tools include content calendars, management tools, and other platforms that work behind the scenes to ensure your social media strategy runs smoothly.

(Video) Best TOOLS for CREATING and MANAGING social media content 2022 | Updated!

Analytic Tools

Analytic tools monitor how your content performs on social media. It gathers insights into how people engage with your content, how long viewers watch videos, what links they click, and more.

These tools then analyze that data to find patterns, then share the findings in readable reports to understand all the information you collected and see how it connects to your social media strategy.

How Do You Know What Tools Are Best?

Social media tools should improve your workflow significantly enough that you earn back the cost of the tool through saved time and resources. You can also generate more revenue through better social media strategies because of the more significant insights and content you generate with your tools.

Not only should your tools improve your processes, but they shouldn’t add any unnecessary hard work. For example, if a social media tool was complicated and took hours to master, it wouldn’t be a good add-on to your social media marketing because it should improve your processes, not adding to your workload.

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Related Content: Learn More about Social Media Management

Explore other topics related to social media content creation and management:

  • What Is Social Media Marketing? A Basic Guide for Businesses
  • How to Craft a Social Media Strategy for Your Unique Business
  • How to Create a Stellar Social Media Calendar (with Templates)
  • 13 Positive Effects of Social Media on Our Society Today
  • The Beginner’s Guide to Social Media Management

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10 Best Social Media Tools Every Marketer Should Consider

Explore the ten best social media resources that will boost your strategies in 2022.

1. Kubbco

We may be a little biased here, but Kubbco is one of the best social media tools to have. What makes us different is that you’re working with real people who have seen it all. We work daily on social media platforms with different types of content and in various scenarios.

Because of our real-world experience, we can give real-world solutions for your content. In addition, our social media tools are innovative and forward-thinking, keeping you one step ahead of your competition.

We offer an all-in-one solution that is personalized and unique for each business. Our services include:

  • Data insights and research
  • Concepts and strategies
  • Production and content creation
  • Paid and organic distribution
  • Analysis and reporting

2. BuzzSumo

BuzzSumo is a comprehensive platform that offers tools for each stage of social media management. They have unrivaled content insights, pulling from over eight billion articles. They also offer content creation and publication services. In addition, you can monitor your content’s performance across your social media channels and receive regular reports to help you optimize your content.

A unique addition that BuzzSumo includes with its platform is its influencer marketer tools. These are tools for finding and connecting with famous figures on social media who can promote your brand.

(Video) Top 10 Social Media Tools & Services to Grow Your Business in 2022

Pricing:

BuzzSumo’s plans start with a free option that has limited searches and users.

Their paid plans range from $99 a month for the Pro plan to $299 for large agencies.

Top 10 Social Media Tools You Need to Know About In 2022 (2)

Image from BuzzSumo

3. Hootsuite

Hootsuite is truly a suite of social tools that helps you at every step of your content creation and publication journey. You can manage your social media content strategy with their intuitive calendar, plus monitor engagement with your posts from one convenient dashboard.

Hootsuite even offers collaboration tools that make remote work easier to perform as a team since everyone is brought together on the platform for meeting, discussing, and assigning tasks.

Pricing:

Hootsuite plans range from $49 a month for a simple single-user plan to $739 a month for a business plan. Enterprise plans are also available with customized pricing options.

4. HubSpot

HubSpot is first and foremost a marketing tool with solutions for every part of your marketing and sales strategy. Social media is just one part of their toolset. Through HubSpot, you can manage and run your social media campaigns from one convenient location.

What makes HubSpot unique is that it’s part of a larger marketing platform. This makes integration easier as you can collect and share data between your social media campaigns and other marketing efforts for a unified online brand.

Pricing:

HubSpot’s social media tools are only available as part of their larger marketing platforms which range from $800 a month to $3,200 a month.

(Video) Top 3 BEST SOCIAL MEDIA TOOLS for Creating and Managing Content - 2022

5. Sprout Social

Sprout Social is another all-in-one social media solution for researching and publishing content. However, what they are best at are the tracking and analytical features. Their UTM tracking helps you better understand where your audience is coming from and what types of content brought them to your site.

Pricing:

Sprout Social’s plans range from $89 for a standard plan to $249 for an advanced plan.

6. Google Trends

Google Trends is a research tool to help you plan and prepare social media content. With Google being the largest search engine, you will want to understand how people use it to research new brands and topics.

Through Google Trends, you can gain insights into what topics are trending to give you content ideas for your social platforms.

Pricing:

The tool is free for anyone to use

Top 10 Social Media Tools You Need to Know About In 2022 (3)

Image from Google Trends

7. Buffer

Buffer is a content creation and management tool with several solutions that help you craft stunning and engaging social media campaigns. Through Buffer, you can schedule, publish, and analyze how your content performs from one convenient dashboard.

What is most appealing about Buffer is that it’s straightforward to use and doesn’t have too many complicated features. It’s also very affordable for everyone, from small start-ups to large agencies.

Pricing:

Buffer offers a free plan with very basic publishing tools.

(Video) 9 Best Tools For Social Media Marketing In 2022

Their paid plans range from $5 a month to $100 a month. Each additional channel you connect adds $5 to the cost.

8. Canva

Canva is a photo editing tool for creating engaging and unique images for your social media sites. Their extensive library of templates makes content creation a breeze. They also divide their templates by social media channels. They even include several sizing options for each social media channel to ensure you always have the perfect dimensions for your images.

Through Canva, you can edit photos, add text, and animate objects to create stunning social media graphics.

Pricing:

Canva offers a free option to test out their platform.

Their two paid plans are $119.99 a year for the pro package or $30 a month for the enterprise option.

9. Grammarly

Grammarly is an essential tool for anyone who regularly creates content. It’s a content editor that corrects your spelling and grammar and gives tips on improving your content to sound better. In addition, it has advanced features like word suggestions that will help your content flow smoothly.

Pricing:

There is only one plan, but you can choose how you want to be billed. For example, the annual payment plan costs $144, or you can opt for the $30 monthly plan.

10. Later

Later is the only social media planner and publisher you will need. It has advanced features for organizing, analyzing, and scheduling your content across social media channels. In addition, the visual planner helps you stay on track with your strategy and become more efficient with social media content creation.

Pricing:

Their starter plan is $15 a month for one social media set. However, you also have a $40 growth plan and $80 for an advanced plan available for larger teams.

What Tools Are You Missing in Your Social Media Strategy?

Explore some of the tools you learned about and add them to your social media strategy to improve your workflow and create better content.

(Video) Best Social Media Scheduling Tools for 2022 - Step by Step Tutorial

Contact usto learn more about the social media tools available at Kubbco.

FAQs

Which social media is used the most 2022? ›

The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.93 billion active users in 2022. That means that nearly two out of every three of the 4.59 billion social media users across the world are active users of Facebook.

What do social media users want 2022? ›

75% of internet users use social media to research products (DataReportal, 2022). Many buyers are also on social media networks to look for reviews and recommendations. In fact, 27.9% use social media to find inspiration for things to do and buy and 23% do so to see what content their favorite brands are posting.

What is the most effective social media tool? ›

The 8 Best Social Media Management Software of 2022
  • Best Overall: Sprout Social.
  • Best for Analytics: Hootsuite.
  • Best All-in-One Tool: Zoho.
  • Best for Automation: MeetEdgar.
  • Best for Large Team Collaboration: Loomly.
  • Best Integration: Sendible.
  • Best Budget Option: Buffer.
  • Best for Small Teams: SocialPilot.

What are the best strategies for social media marketing in 2022? ›

Social media marketing — build a strategy for 2022 and beyond
  • Set strategic goals and establish metrics.
  • Identify and research your target audience.
  • Choose the right social media channels.
  • Create content that is targeted, compelling, and engaging.
  • Set up a social media calendar.
  • Don't forget to check on your competitors.
5 Aug 2022

Which social media is growing fastest? ›

The latest data shows that the fastest-growing social network is TikTok.

What social media is most popular by age? ›

Age
  • 53% of people ages 15-25 use Snapchat.
  • 34% of people ages 26-35 use Snapchat.
  • 18% of people ages 36-45 use Snapchat.
  • 11% of people ages 46-55 use Snapchat.
  • 4% of people that are 56+ years old use Snapchat.

What will be trending in 2022? ›

The Fall 2022 Trends Vogue Editors Are Shopping Now
  • Ultra-Baggy Denim. Balenciaga cotton baggy jeans. ...
  • Leather Jackets: The Epitome of Cool. ...
  • Punk Prep. ...
  • Saturated and Strokable Knits. ...
  • Bigger, Better Bomber Jackets. ...
  • The White-Tank-and-Blue-Jean Formula. ...
  • Floor-Skimming Hemlines. ...
  • Tailored Waistcoats.
19 Aug 2022

What is the hottest social media right now? ›

The Top 20 Social Media Apps and Sites in 2022
  • Facebook.
  • Instagram.
  • Twitter.
  • LinkedIn.
  • Snapchat.
  • Tumblr.
  • Pinterest.
  • Sina Weibo.
29 Aug 2022

What are the four main types of social media tools? ›

Here's a look at four types of social media tools along with recommended apps that are user-friendly and can streamline your workflow.
  • Content curation tools. ...
  • Social media scheduling apps. ...
  • Content creation tools. ...
  • Social media analytics tools.
26 Jul 2016

What is social media tools and their uses? ›

Social media management tools help you keep your content organized, schedule posts, interact with accounts and track conversations around your brand. The more platforms you have, the more necessary the tools are for your company.

What are the 10 steps to a successful social media strategy? ›

10 Steps to a Successful Social Media Strategy
  1. Set your goals. ...
  2. Research your audience and develop client personas. ...
  3. 3 Pick your platforms. ...
  4. Defining your message. ...
  5. Creating an outstanding page/ Bio. ...
  6. Brainstorming and developing content. ...
  7. keywords and hashtags. ...
  8. Engagement and building relationships.

What are the top 5 10 tips to keep in mind when creating a digital presence? ›

10 Tips for Building a Social Media Presence
  • Use Consistent Photos, Headshots, and Logos. ...
  • Let the World Know You're on Social Media. ...
  • Create and Share Industry-Adjacent Content. ...
  • Create a Schedule and Post Content Regularly. ...
  • Make the Most of Visual Content. ...
  • Cross Promote Content Across All Channels. ...
  • Don't Be Afraid to Advertise.

What's next after TikTok? ›

Triller is a popular alternative to TikTok. It seems to be the app that celebrities gravitate toward to record and edit their videos, probably because the app is so easy to use. You just record your video and the app basically does everything for you.

What social media is popular now? ›

What is the most popular social media platform worldwide? Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than 2.89 billion monthly active users.

What is the best social media for adults? ›

The Best Social Media Apps for Adults
  1. 1. Facebook. Facebook. ...
  2. Instagram. Instagram. ...
  3. Pinterest. Pinterest. ...
  4. LinkedIn. LinkedIn. ...
  5. Reddit. Reddit. ...
  6. Twitter. Twitter. ...
  7. Discord. Discord began life as a way for gamers to gather and chat while playing, but it's since expanded into a great app for communicating with anyone. ...
  8. Nextdoor. Nextdoor.
3 Jun 2022

What social media do girls use most? ›

This statistic gives information on the percentage of female U.S. internet users who access selected social networks as of the third quarter 2020.
...
CharacteristicShare of respondents
Facebook72%
Instagram56%
Pinterest53%
Twitter36%
7 more rows
30 Mar 2022

What social media do men use? ›

Social Media Platform by User Gender
Female Users (%)Male Users (%)
Snapchat7030
Pinterest6040
Instagram5842
Facebook5248
3 more rows
28 Jan 2015

Which country uses social media the most? ›

China has the most social media users worldwide, with around 1021 million (1.02 billion) users as of 2022. Statista predicts that the number of Chinese social media users will reach 1.21 billion in 2027. India has the second biggest social media user base with 755.47 million users.

What will be trending in 2023? ›

So here are the 16 spring/summer fashion trends 2023 from New York Fashion Week and London Fashion Week that you need on your radar.
  • Purple Hues. ...
  • Tassel Details. ...
  • Lace and Laser Cutting. ...
  • Frothy and feathery. ...
  • Rays of sunshine. ...
  • Sports Luxe. ...
  • Bubble Hems. ...
  • Ruffles.

What are current trends? ›

Current trends means growth calculated only in accordance with changes in every country's economic and demographic fundamental data.

How do you keep up with social media trends? ›

It can be hard to keep up with all of the latest trends in social media.
...
  1. Use TikTok Creative Center. ...
  2. Follow Influencers in Your Industry. ...
  3. Check Out What's Trending on Twitter. ...
  4. Check out Google Trends. ...
  5. Use Exploding Topics. ...
  6. Join Social Media Groups on Facebook. ...
  7. See What's Trending on YouTube. ...
  8. See What's Popular on Instagram.
5 Jun 2022

What is the color for fall 2022? ›

According to this season's street stylers, the best fall fashion colors in 2022 are bright and beautiful, from head-to-toe oranges and zesty lime greens to classic autumnal browns and grays.

What are the trends for fall 2022? ›

9 Top Style Updates for Fall
  • Wider, looser jeans.
  • Loafers with attitude.
  • A wear-with-boots dress.
  • A leather or suede skirt.
  • A blue sweater.
  • A chic shirt-jacket.
  • A leggings replacement.
  • Real pants.
8 Sept 2022

What aesthetic is popular right now? ›

Popular aesthetic clothing themes right now are Vintage, Light and Dark Academia, Emo aesthetic outfits, Y2K, Soft Girl, and many more – the most popular aesthetic outfits in 2022 are above. Each aesthetic outfit has specific stylistic elements that set it apart from the other ones.

Whats next after Instagram? ›

Replacement #1: TikTok

This shows you the range of the app's popularity; the app boasts over 689 million active users monthly. Although TikTok isn't the same as Instagram, it's the best app that can replace Instagram reels, and it's more popular than Instagram reels, although it has been banned in India.

What is better than Instagram? ›

Liked the old Instagram better? Here are some alternatives for a neat photo-sharing experience
  • Tumblr. Founded in 2007, Tumblr is a microblogging and social networking website. ...
  • Glass. Glass can be a great alternative to Instagram with no ads, engagement algorithms, data tracking, and more. ...
  • 500px. ...
  • VSCO. ...
  • Snapchat.
29 Jul 2022

What is the best social media platform for marketing? ›

You may want to use all of them, but the fact is that some social media platforms are more suitable for marketing than others.
...
Top Social Media Marketing Platforms
  • Facebook.
  • Twitter.
  • LinkedIn.
  • Instagram.
  • YouTube.
  • Pinterest.
  • Reddit.
  • Snapchat.
28 Sept 2020

Is TikTok the most popular social media 2022? ›

The latest TikTok statistics show that, as of July 2022, the platform has over one billion monthly active users worldwide (DataReportal, 2022). That makes TikTok the seventh-most popular social media platform in terms of users, ahead of others that have been around much longer such as Snapchat, Pinterest, and Twitter.

How many social media users are there in 2022? ›

Analysis from Kepios shows that there are 4.74 billion social media users around the world in October 2022, equating to 59.3 percent of the total global population. Social media user numbers have continued to grow over the past 12 months too, with 190 million new users joining social media since this time last year.

What is the hottest social media right now? ›

The Top 20 Social Media Apps and Sites in 2022
  • Facebook.
  • Instagram.
  • Twitter.
  • LinkedIn.
  • Snapchat.
  • Tumblr.
  • Pinterest.
  • Sina Weibo.
29 Aug 2022

What is the most used social media in the Philippines 2022? ›

As of July 2022, Facebook accounted for around 91.11 percent of the Philippines' social media market. In addition, the number of users has been rising over the years, thus reaching a wider audience for social advertising.

Who owns TikTok? ›

The news aggregator eventually became ByteDance — now valued at around $360 billion, according to PitchBook — and owns TikTok; its Chinese sister app, Douyin; and various education and enterprise software ventures.

Which country use TikTok most? ›

As of April 2022, The United States was the country with the largest TikTok audience by far, with approximately 136.5 million users engaging with the popular social video platform. Indonesia followed, with around 99 million TikTok users. Brazil came in third, with 74 million users on TikTok watching short-videos.

What are benefits of social media? ›

Here are five benefits of using social media:
  • Build relationships. Social media is not just about brands connecting with their customers. ...
  • Share your expertise. Social media gives you an opportunity to talk about what you know and what you want to be known for. ...
  • Increase your visibility. ...
  • Educate yourself. ...
  • Connect anytime.
22 Apr 2014

Why people use social media? ›

Billions of people around the world use social media to share information and make connections. On a personal level, social media allows you to communicate with friends and family, learn new things, develop your interests, and be entertained.

Which country uses most social media? ›

China has the most social media users worldwide, with around 1021 million (1.02 billion) users as of 2022. Statista predicts that the number of Chinese social media users will reach 1.21 billion in 2027. India has the second biggest social media user base with 755.47 million users.

What's next after TikTok? ›

Triller is a popular alternative to TikTok. It seems to be the app that celebrities gravitate toward to record and edit their videos, probably because the app is so easy to use. You just record your video and the app basically does everything for you.

What is the #1 social media app? ›

Facebook

What is the best social media for adults? ›

The Best Social Media Apps for Adults
  1. 1. Facebook. Facebook. ...
  2. Instagram. Instagram. ...
  3. Pinterest. Pinterest. ...
  4. LinkedIn. LinkedIn. ...
  5. Reddit. Reddit. ...
  6. Twitter. Twitter. ...
  7. Discord. Discord began life as a way for gamers to gather and chat while playing, but it's since expanded into a great app for communicating with anyone. ...
  8. Nextdoor. Nextdoor.
3 Jun 2022

What are top 10 social media platforms in the Philippines? ›

Popular Social Media Platforms

The most popular social media platform in the Philippines is Facebook (99%), followed by YouTube (57%), TikTok (17%), Instagram (14%) and Twitter (8%). With the rise of social media platforms in the Philippines, the country has also seen a boom in misinformation online.

How many people use social media 2022 in Philippines? ›

CharacteristicNumber of users in millions
2024*88.13
2023*86.24
2022*84.07
2021*81.53
6 more rows
27 Jul 2022

What is the latest update on the status of Filipinos on the use of social media? ›

Social media statistics for the Philippines in 2022

The number of social media users in the Philippines at the start of 2022 was equivalent to 82.4 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why).

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