Why Video Sharing Is Key In Social Media Marketing? (2023)

When you work with brands in Social Networks, the most stimulating is to obtain results. A good engagement with the audience, followers on the rise and more sales are the desired goals. But how can you achieve them? The answer is to share videos! In this post, we will see how this strategy can lead you to success.

Let’s go for it!

What are the advantages of sharing videos for digital marketing?

1- They help you increase engagement

The videos report excellent results in relation to engagement, that is, they generate more Likes, Comments and are shared more times than the other types of content. For that reason, if you want to get more positive reactions from your audience, better include them in your content.

2- They are ideal for creating promotional content

If you need to talk about promotions or products and you dread boring your audience, creating promotional videos is the perfect solution.For best results, we advise you to work together with a well-trained technical team, take care of your script and the aesthetic aspects (as they reflect the image of your brand), and make content entertaining.

3- Generate the desired stopping point

When users review your feed, your brand should highlight over hundreds of messages, many of them appealing or eye-catching. The videos, like the photos, are able to generate the so-called Stopping Point, that is to say, get people to stop to see what your content is about.

4-Transmit the values of your brand

Due to their expressive characteristics, videos are much richer than photos and texts, as far as information transmission is concerned (think that in addition to the image they have sounds, music, a script). That’s why they are the perfect tool to convey the values of your business and generate identification.

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From what has been said, we can conclude that sharing videos is an effective and powerful technique to grow in Social Networks. Next, we will talk to you how you can leverage these benefits even more.

What are Native Videos and why should you prioritize them in your Video Marketing strategy?

When you post videos on Social Networks, there are two ways to do it:

  • One is to share a link that directs content that is hosted elsewhere, e.g. YouTube, and
  • The other is to upload the video yourself to the Social Network in question (e.g. Facebook). The latter is what is known as native video.

In fact, many of the Social Networks have their own native video platforms, including YouTube, Facebook, Google+ and Twitter. This means that you can upload a video file to your social account (whether you have recorded it with your phone or created it through an audiovisual editing program).

Now, why is it more convenient to do it that way and not copying and pasting a link? Here is the answer:

Why share Native Videos on social networks instead of links?

1- Multiply your reach

Although it is true that to publish native videos or not, they improve the engagement, the fact is that Social Networks that have platforms for native videos usually “reward” the users who upload their own videos, to favor the use of the service.For example, they often give you more exposure to content, both in the profiles of each account and in the feed.

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Native videos play automatically

2- Generate your own video gallery

When you publish a native video, Social Networks (eg Facebook) generate an album where your videos are stored and is easily accessible by the audience. This also gives more relevance to your content, sorts them and gives you more control over what users see, thanks to the editing functions of each Social Network.

3- Provide more complete analytics

When you share native videos, you can get complete information about how users interact with your audiovisual content. This is so because each Social Network has its own statistics service, which help you measure the success of your video and make the necessary adjustments to your content strategy.

Now that you know the specific benefits of sharing native videos in Social Networks, we’ll give you some essential tips. Take note!

5 Tips to make the most of the native videos

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# 1 Optimize Your Strategy by Publishing Native Videos Automatically

With Postcron you can upload native videos to the Social Networks and program them so that they are automatically shared on Facebook, Twitter and Google+ on the dates and times you prefer. That way you not only save time from work and not that you also systematize your video marketing strategy.

This exclusive functionality for paid users, allows you to upload native videos to all types of accounts of the mentioned networks, through the manual posting.We advise you to take advantage of this tool for community managers and multiply the reach of your videos.

# 2 Download YouTube videos and natively upload them to your social networks

Many times the video we want to share is hosted on YouTube, so we tend to copy and paste the link to solution mode. But with the help of FB Down Video Loader you can download videos from YouTube and Facebook, upload them to your own accounts natively.

This extension for Chrome is very simple to use and extremely practicalsince it enables you to download the videos you want quickly and without leaving the screen where you are browsing. Implement it and then tell us!

# 3 Create tutorials to help your followers and customers

Whether you teach them how to make a purchase in your e-commerce, how to fill out a form or how to participate in a contest organized by your business, the tutorials are the perfect tool to instruct your followers about your proposals and instigate them to participate in theirs.

With tools like Greenshot, you can create tutorials easily, as they allow you to record your computer screen to demonstrate how to use your services and save them as videos that you can then share of native form in your Social Networks.

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# 4 Take advantage of social networking to create and share fun native videos

Finally, we strongly suggest that you take advantage of the tools of Social Networks (especially those present in the mobile applications of Instagram, Snapchat, etc.) to create fun and more relaxed videos, using filters, stickers and all the existing editing features, and publish them in real time.

Keep in mind that more “human” videos (e.g. those presenting to your company’s staff) tend to achieve much greater engagement than the more formal or institutional audio visual content, as users can more easily identify with the brand seeing people “of flesh and blood” as themselves.


To conclude this post blog about Digital Audiovisual Marketing, we can say that sharing videos is fundamental in any content marketing strategy that seeks success. And that in that with text, to publish native videos in the Social Networks is the best way to take full advantage of its potential.

So you already know, share native videos! Then you tell us.

If you want to know more about the topics covered here, we recommend the following articles from our blog:

  • Video marketing: what it is, reasons to fall in love with him and how to create an irresistible strategy in just 8 steps
  • Facebook Live Videos: how to make live videos step by step along with 7 tips so they’ll be a hit in your social media strategy
  • Videos on Twitter: why use them and 13 types of videos you must publish in order to succeed on the platform

Did you like this blog post? Which of the tips we gave you about sharing videos is more rewarding tell us your opinion! And please remember to share this post with all your contacts.

Until next time!



Why are videos important for social media marketing? ›

Every brand strives to attract our audience's attention and make their content stand out from the rest of what they see on their social media channels. Videos have the advantage of capturing viewers' attention for a more extended time.

Why is video content so important in marketing? ›

Videos are a Great Way to Explain Your Product

Video content is a useful tool when it comes to helping potential buyers learn about a product. In fact, according to WYZOwl, 94 per cent of marketers say using video content has helped increase user understanding of a product or service.

Why do people share videos on social media? ›

To bring valuable and entertaining content to others

We want to inform, amuse, and help the people in our lives, and that's why 94% of people say they share on social media, according to The New York Times.

What are the benefits of video sharing? ›

Benefits of using video sharing sites

Creating and sharing promotional videos. Engaging with and delivering messages to your target audience. Viewing and interacting with followers or other industry members' content. Building a positive online reputation.

Why video is best for social media? ›

Video allows you to be concise and capture viewers' interest in the first few seconds. Social media success lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers' attention but short enough to leave them wanting more.

Why videos perform better on social media? ›

Video is processed in our brains 60,000 times faster than text. It immediately ignites emotion and personal connection; enticing viewers to seek more information. It's no wonder that businesses are choosing to use it to their advantage. After all, vision is our most dominant sense.

Is video effective for marketing? ›

86% of video marketers say video has been effective for generating leads, up another 2% from 2021 and up 5% since 2019. 81% of marketers feel that video has a direct, positive impact on sales. 94% of marketers agree that videos have helped increase user understanding of their product or service.

Why is video a powerful marketing tool? ›

Video advertisements help consumers understand your product or service easily. This not only find new customers and increase sales but also overall consumer satisfaction. Videos are short, easily-digestible and quite often, entertaining.

Why video is best for advertising? ›

Video Advertising Gets More Click-Throughs

After watching a video ad, 88% of consumers are convinced to buy. Explainer videos are effective for physical products, digital products, and services. On the KISSmetrics blog, they experimented by placing a call-to-action within a video, right at the end.

Are videos more effective on social media? ›

Social media is a great way to connect with current and prospective clients, and while a photo can help in getting the attention of these clients, a video is the perfect tool to capture their attention and keep them engaged.

What are the benefits of sharing on social media? ›

Benefits of social sharing
  • Reach more organic interaction.
  • Higher Conversion Rates.
  • Increase Brand Awareness.
  • Better Customer Satisfaction.
  • Brand Authority.
  • #1 User-Generated Content - Cupshe.
  • #2 Humor - MoonPie.
  • #3 Visuals - Square Sayings.
11 Dec 2020

Why video is the best content? ›

Our brain loves video because it is programmed to retain visual content better than a page loaded with words. According to studies, the average viewer remembers 95% of a message when it is watched, whereas only 10% when read.

Why is video the most effective way to communicate? ›

Video is more effective than email

Messages conveyed in video are more engaging and they lead to a higher retention rate. 90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text according to Pop Video. Compared to email, video is far more engaging.

Why is video the future of marketing? ›

Just consider that 90% of customers report that video content helps make their purchasing decisions easier. This is just one of the reasons why marketers predict video marketing to be the future of content marketing.

How do videos enhance your marketing message? ›

Video marketing can increase brand awareness for businesses because it allows them to visually broadcast a message to their target audience. Videos allow a business to include their company's personality so people can see who they are and what they stand for behind the products or services they sell.

Why is sharing so important? ›

Why sharing is important. Children need to learn to share so they can make and keep friends, play cooperatively, take turns, negotiate and cope with disappointment. Sharing teaches children about compromise and fairness. They learn that if we give a little to others, we can get some of what we want too.

What is the purpose of media sharing? ›

Media-sharing platforms allow businesses to create images and videos that portray the image and value of the brand as well as to expand their influence and support to a targeted base of users. The massive appeal of these platforms is the use of visuals for creating an image that consumers can relate or aspire to.

Why is it important to be sharing? ›

It can foster vision in others and strengthen professional ties. When you share with others, it helps deepen your own knowledge and engrains what you know. New conversations and opportunities can arise just from that gesture, offering even more opportunities to grow.

What makes a video effective? ›

If you want to create effective video content, you should try to be relatable once in a while. Video content that resonates with the audience and gives people an idea about what your company is all about is a lot more effective. Behind-the-scene videos, live streams, etc.

Why is video content so powerful? ›

It outperforms other content types when it comes to making people understand and remember your brand. According to Wordstream, 80% of people who watch a video ad can recall it 30 days later. Plus, viewers retain 85% more info from watching a video than by reading text.


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